The demand for Georgian natural juices is witnessing significant growth, according to Sandro Buadze, the general director of the Georgian brand “Campa” that produces natural juices. As reported by Business Insider Georgia, the company has experienced a substantial increase in production.
“In terms of percentage, the production for the current stage shows a 70% increase compared to the same period last year,” states the company’s manager.
Regarding exports, “Campa” products are present in 10 different markets.
“Your exports are quite diversified. We import products to USA, Japan, Israel, Philippines, Azerbaijan, Saudi Arabia, and so on. The biggest export market for us at the moment is Saudi Arabia.
When comparing export figures month to month, there is an increase of about 10-15%. However, we anticipate even higher growth in annual terms,” says Sandro Buadze.
Simultaneously, “Campa” is also experiencing growing sales in the domestic market.
“Our sales rate is increasing. We have recently changed distribution twice, and for the second year, we have been collaborating with one of the distribution companies, resulting in increased sales,” affirms the head of the company.
Currently, “Campa” offers a variety of products in different names and formats, available in both glass bottles and tetra packs.
“You have about 30 unique flavors. The company is constantly working on new flavors, and it’s an ongoing process. I can tell you that we are working on the release of new categories,” discloses the head of “Campa.”
As for the introduction of a new category by the company, they are referring to the production of children’s drinks, which will also align with their organic direction.
“Campa” products are crafted from the finest fruits, sourced both locally and internationally. The company, however, currently does not have plans to establish its own gardens in the near future. At this stage, you don’t have your own gardens. This is a separate field, and at this stage, we are not working in that direction, although it is interesting in the long term,” states the manager of “Campa.”
According to Saba Buadze, “Campa” recently had to implement a 10% price increase for its products. The head of the company explains that this adjustment was necessary due to rising costs of raw materials, packaging materials, electricity, gas, and other factors.
By Mariam Gorkhelashvili
