The Georgian National Tourism Administration (GNTA) has announced a large-scale marketing campaign in France to enhance the country’s visibility as a travel destination.
As part of the initiative, banners showcasing Georgia’s most captivating tourist attractions have been placed across 170 locations in Paris, including metro stations, main streets and central squares.
The GNTA stated that the visuals highlight Georgia’s rich culture, diverse landscapes and historic cities to inspire French travelers to explore the country.
“Metro passengers and pedestrians in Paris can now discover Georgia’s natural beauty, cultural heritage and historic destinations through these displays,” the agency said.
