It is the fifth year since Morebeauty.ge began offering customers self-care products created with the use of modern technologies and innovative approaches. Under the slogan – “More Beauty, More Compliments,” the company “More Beauty” combined the most reliable brands of self-care products in one space.
More Beauty is a family business founded by Davit Vazagashvili.
“More Beauty is a family business, the products were familiar to us and we used many of them for years in the circle of family and relatives,” Mariam Vazagashvili, Director of More Beauty, tells GEORGIA TODAY.
“Everyone said that the self-care products were very effective and easy to use. Most importantly, they gave instant results and had no side effects. We came up with the idea to make the products we used available to the masses.”
The company fulfills consumers’ desires to be naturally beautiful, and have healthy skin and hair, without surgical interventions
More Beauty products give customers the opportunity to professionally and perfectly take care of themselves at home, easily and very effectively.
The company fulfills consumers’ desires to be naturally beautiful, and have healthy skin and hair, without surgical interventions or other common short-term manipulations.
We asked Mariam to tell us more.
Tell us about the quality of your services and products.
One of the main goals of the brand is to introduce high European quality products and service standards in Georgia. Therefore, everything presented at More Beauty is produced in advanced countries of the world, like Switzerland, France, Italy, and South Korea, where the highest standards in the field of beauty are implemented. The product will not go on sale until full research is conducted and its real capabilities are determined. We choose only the best among the best.
Our product range is growing every month, in addition to professional hair and skin care products, we have an IPL hair removal machine that reduces unwanted hair easily, effectively, and safely, which is our most popular product, and soon the world’s best, newest model will be launched, which is totally unique. We have also added an amazing, limited collection of French perfumes “Geparlys” for both women and men. You can find all products on our website www.morebeauty.ge.
What is the standard that gives you special credibility?
First of all, these are effective, high-quality products, however, a successful business is not only about products. Proper service, and right and honest communication with customers are essential. We have found just the right way to communicate with each customer. We have established a sophisticated, smooth service and a different approach to show that we aspire with all our hearts for people to receive some happiness from dealing with us, and that they feel that every Lari they pay is justified. Each of us on the team approaches our work with love and great responsibility, which can be felt even from a distance, and this is often noted.
We offer a sophisticated, smooth service and attentive approach, which means personal consultation before purchase and pampering
Consumers in Georgia are very sensible and can make good conclusions. All this led to our success and trustworthiness, which we take very seriously.
The products presented in the More Beauty showroom and online are intended for people of all ages – from teenagers to the elderly. The brand provides a free personal consultation to the customer and recommends a suitable product for their skin and hair. In our showroom (Ak. Tsereteli 118, Expo Georgia Pavilion 9) customers have the opportunity to familiarize themselves with the products, try them, and see for themselves the reliability and the highest quality.
Describe the company’s relationship with customers.
A sophisticated, smooth service and attentive approach, which means personal consultation before purchase, pampering loyal customers with gifts, raffles, fun activities and events. All this brings us even closer to our customers.
What do you think determined your success?
The best indicator of success is the growing number of satisfied customers, but also many other factors played a role. The main factor is to do your work with love and enthusiasm and believe in yourself and the idea you serve. The promise we made our Georgian customers from day one was and is the best products, high standard of service, and, most importantly, reasonable prices. We are very proud that we stand by our promises.
I also believe that one of the most important components for success is finding the right team, and the right people, who are united by a common vision and goal. The work environment is special when there is team spirit, strength, and mutual respect.
Interview by Ketevan Skhirtladze
