On March 25, a Memorandum of Understanding (MoU) was signed between Arealy and CENN to cooperate and jointly support small and medium businesses involved in the country’s tourism sector.
The Georgian company Arealy’s service is a digital hotel management system, which offers companies in the hospitality sector an improvement of administrative processes and the optimization of reservation management. Within the cooperation, Arealy will offer the beneficiaries, selected within the scope of the Digital Caucasus project, a service tailored to their needs, help them master the system, and provide them with technical support. CENN on the other hand expresses its readiness to facilitate cooperation between Arealy and the travel business companies, which have been selected within the project Digital Caucasus, implemented by CENN via a grant awarded by the USAID Bureau for Europe and Eurasia, Economic Development, Governance and Enterprise Growth project.
“The pandemic has shown tourism businesses the importance of digitizing services and management mechanisms and introducing information and communication technologies into their operations. The modern tourism market is characterized by competitiveness, including in terms of technological innovation. It is important that local businesses, and especially entrepreneurs operating in the regions, keep up with modern trends and integrate innovative components into their business. We are pleased to have the opportunity to help our beneficiary companies in this, to create favorable conditions for them to better master and use innovative management platforms in their business to better develop their business operations and ultimately to reap more economic benefits. We thank the company Area.ly for the cooperation and for the common goals that motivate us – in particular, to support small and medium-sized tourism business companies involved in the sustainable tourism sector for their further development,” says Nana Janashia, Executive Director of CENN.
“We are glad that with the involvement of CENN, small and medium-sized hotels will have the opportunity to be represented in the global market by many online travel agencies with the help of our system, such as booking.com, expedia.com, Airbnb.com, hotelbeds.com, hostelworld.com and others, thus much more customers will be able to book rooms with them. Also, have their own website and receive direct bookings from guests without any commission. Pandemic conditions are a wonderful time to master new technologies and our team, together with Sen, will actively assist them to make the introduction and use of the new system easier at all stages,” says Irakli Tevzadze, Co-Founder and the CEO of Arealy.
The MoU is signed within the project Digital Caucasus, which works to support the growth of SMEs involved in the sustainable tourism value chain. The ultimate goal of this project is to ensure the economic growth of the Caucasus tourism sector by catalyzing its digital transformation as well as building strong regional partnerships and new alliances between SMEs in the region.