• ABOUT US
    • History
    • Our Team
    • Advertising
    • Subscription
  • CONTACT US
Georgia Today
No Result
View All Result
  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
No Result
View All Result
Georgia Today
No Result
View All Result

Carrefour, FinExCoop Organize Potato Fest to Support Local Farmers in Georgia

by Georgia Today
November 25, 2021
in Business & Economy, Newspaper, Social & Society
Reading Time: 3 mins read
Carrefour, FinExCoop Organize Potato Fest to Support Local Farmers in Georgia

Carrefour, owned and operated by Majid Al Futtaim in Georgia, well-known for its continuous support of local farmers and suppliers, is again set to offer another exciting promotion. This time giving them the chance to present their products as part of the “Potato Festival.”

The festival will kick off at three different Carrefour stores from 26 to 28 November where 12 varieties of Georgian potatoes will be available in a traditional setup with the most affordable prices. All 12 farmers attending the event will be sharing their journey live, as well as through special decorative and informative cardboard cut-outs which outline their unique background story.

The potato is the fourth crop by acreage in Georgia as it spanned over 16.4 thousand hectares in 2019. It is mainly cultivated by family holdings, reaching 98.4 per cent of output in 2019 in Samstkhe-Javakheti (59% of output in 2019) and Kvemo Kartli (20%). Georgia has excellent conditions to produce both early maturing varieties on warm plains, and late maturing varieties in colder areas. Seeing that potatoes are mass produced and are a core food staple in Georgian cuisine, customers will be delighted to know that they can purchase 12 different types that are all uniquely used in 12 different traditional dishes.

The Potato Festival is being held through the FinExCoop project, a four-year project financed by the EU under the National Investment Fund (NIF) program and managed by French Development Agency (AFD), The project is implemented by the consortium, which is led by the Frankfurt School of Finance and Management, in partnership with Mercy Corps, Rural Development for Future Georgia (RDFG) and the French Chambre d’Agriculture du Loiret.


FinExCoop is a technical assistant project that provides support to the farmers, information consultation centers (ICCs) and cooperatives over the past two years. In the potato sector, the project works with seven individual partner pilots and one cooperative pilot in the following four municipalities: Tslaka, Akhalkalaki, Akhaltsikhe and Adigeni to promote better access to equipment, finance and to the market. One of the main objectives of the project is to increase demand and sales for locally produced high quality potatoes.

These municipalities were chosen as they are geographically best suited locations to produce potatoes.

One of the main purposes of this project is to connect farmers to new markets, and this is achieved by introducing customers to new varieties of potato. The international marketing expert and local team developed relations with leading players in the market, such as Carrefour and Entre, to promote better quality and taste.

Jerome Akel, Country Manager of Carrefour in Georgia, said: “We are delighted to host the Potato Festival and invite our long-standing local suppliers to participate. This event not only creates greater exposure and support for the farmers we collaborate with, but it also offers our customers the opportunity to interact with them and find out more about how their fresh produce is sourced. As we continue to support the growth and prosperity of our communities by partnering with local farmers, we look forward to introducing our customers to the hardworking people behind the freshly sourced produce.”

Carrefour’s ongoing efforts to support the growth and prosperity of communities they are part of is reflected through its contribution to the Georgian economy. It was named one of the ten largest investors in Georgia, due to the rapid physical and digital services that it offered its shoppers, making purchase easy no matter the location. Additionally, Carrefour has also created employment opportunities for the local citizens, supported local producers and suppliers, and conducted a variety of charitable and environmental initiatives.

According to Geostat, the contribution of foreign investors, such as Majid Al Futtaim, has become vital to the development and progress of the country’s economy.

Carrefour’s name is among the country’s largest investors and this is largely due to the brand’s impressive contribution to the development of the Georgian economy and modern trade. Since its establishment, the brand has brought a completely new, unbeatable trading experience to the country.

Carrefour continues to actively support Georgian farmers and provide customers with fresh, and healthy local products daily and directly from the farms.

Tags: CarrefourJerome AkelPotato Festival
ShareShareTweet

Related Posts

sector economy and economy policy committee discusses 2023 action plan
News

sector economy and economy policy committee discusses 2023 action plan

February 3, 2023
Human Rights and Civil Integration Committee endorses 2023 action plan
News

Human Rights and Civil Integration Committee endorses 2023 action plan

February 3, 2023
US State Department: If Russia-Georgia flights resume, companies could become targets of sanctions
International

US State Department: If Russia-Georgia flights resume, companies could become targets of sanctions

February 3, 2023

Recommended

Georgian Foreign Minister Holds Farewell Meeting with French Ambassador to Georgia

Georgian Foreign Minister Holds Farewell Meeting with French Ambassador to Georgia

4 months ago
Natia Mezvrishvili on Dealing with 2 Political Giants

Natia Mezvrishvili on Dealing with 2 Political Giants

10 months ago
Giorgi Gakharia: We were Told We Were Capable of Nothing – It’s All a Lie and Ukraine is a Great Example of This

Giorgi Gakharia: We were Told We Were Capable of Nothing – It’s All a Lie and Ukraine is a Great Example of This

11 months ago
GT Interview with Giorgi Badridze

GT Interview with Giorgi Badridze

11 months ago
Russo-Ukrainian War and Georgia – Analysis from security expert Kakha Kemoklidze

Russo-Ukrainian War and Georgia – Analysis from security expert Kakha Kemoklidze

11 months ago

Navigation

  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
  • International
  • Where.ge
  • Newspaper
  • Magazine
  • GEO
  • OP-ED
  • About Us
    • History
    • Our Team
    • Advertising
    • Subscription
  • Contact

Highlights

Ukraine Latest: Kyiv Signals Reforms ahead of EU Summit

NDI: 69% of Respondents Believe that Georgia should Introduce Visa Regime for Russians

Zelensky: I urge the world to help save Mikheil Saakashvili’s life and prevent his execution

‘Vivamedi’ Denies Reports about Transfer of Saakashvili to Intensive Care

EC Says Future of Ukraine, Moldova, Georgia Lies within EU

Levan Khabeishvili: Misha, We Won’t Stop until Your Life and Health Are Secured

Trending

No Content Available
  • Where.ge
  • Newspaper
  • GEO
  • Magazine
  • Old Website

2000-2022 © Georgia Today

No Result
View All Result
  • News
  • Politics
  • Business & Economy
  • Social & Society
  • Sports
  • Culture
  • International
  • Where.ge
  • Newspaper
  • Magazine
  • GEO
  • OP-ED
  • About Us
    • History
    • Our Team
    • Advertising
    • Subscription
  • Contact

2000-2022 © Georgia Today