Adjara was presented at the international tourism fair in Wrocław where the region attracted significant attention from Polish visitors, particularly for its eco-tourism offerings and gastronomy.
The promotion was made by the Adjara Tourism Department, in cooperation with the Georgian National Tourism Administration and private sector representatives. Over the course of the three-day exhibition, visitors to the Georgian stand were able to receive detailed information about travel opportunities in Adjara and across Georgia.
Organizers stated that particular interest was shown in the eco-tourism routes of mountainous Adjara, known for its diverse landscapes and cultural heritage. The region’s culinary traditions also played a role in attracting visitors.
The Wrocław exhibition featured more than 200 tourism companies, organizations and destinations from across Europe, offering a platform for countries and regions to promote their travel prospects internationally.
Poland remains a main target market for Adjara’s tourism sector, supported by direct flight connections between the two countries. The number of Polish visitors to the region has been steadily increasing, with tourist arrivals rising by 24% year-on-year in 2025 compared to 2024.
Officials note that international exhibitions remain important for popularizing Georgia abroad. In 2025, the Adjara Tourism Department participated in up to 10 international tourism fairs across Europe and Asia as part of its promotional strategy.
