On September 18, Shangri La Tbilisi celebrated its birthday with an evening full of music, performance, and elegant atmosphere, bringing together friends, partners, and guests for a memorable night. The event reflected the venue’s commitment to high-quality entertainment and warm hospitality, offering a mix of live performance, theatrical flair, and genuine moments of celebration.
The evening opened with a welcoming reception where guests were greeted with a selection of drinks and a beautifully presented buffet. The setting was relaxed yet festive, with live photo and video coverage capturing the energy of the evening from the very beginning. Friends gathered, colleagues exchanged greetings, and the mood quickly shifted into one of anticipation.
Adding a unique artistic element, a live street theater performance took place just outside the venue. This immersive show brought a fresh dimension to the celebration, blending movement and character in a way that drew both guests and onlookers into the experience. It was a creative choice that emphasized Shangri La’s dedication to crafting events that go beyond the expected.
As guests returned indoors, the main celebration began. A host welcomed the audience and introduced the evening’s entertainment lineup. The highlight of the night came with a live performance by a renowned ABBA tribute band, who delivered a set of timeless hits that had the room buzzing with energy.
Their performance was accompanied by a dynamic dance show, enhancing the musical experience and keeping the audience fully engaged throughout.
The celebration then shifted toward its final act: the birthday ceremony. As the lights dimmed and music played, the birthday cake was brought to the stage. The host, Helen Keane, General Manager of Shangri La Tbilisi wrapped up the event with closing remarks, offering thanks to everyone who attended and helped make the celebration a success.
We had the great opportunity to engage Keane in conversation, giving us deeper insight into her vision for the entertainment industry. In our conversation, she touched on some of the most pressing challenges and opportunities in today’s landscape, from shifting public perceptions and evolving regulations to the balance between luxury and responsibility. Keane also reflected on the role of innovation, the importance of trust and safety, and the unique atmosphere that sets Shangri La apart. Fresh from the celebration of the anniversary, she shared her thoughts on what makes Shangri La not just an entertainment destination, but a vibrant part of Georgia’s hospitality scene.
Is there a particular challenge in the gaming world today that you find exciting rather than daunting?
Without doubt, one of the most positive changes today — and especially here in Georgia — is the shift in perception. The casino industry is increasingly viewed not as something hidden or controversial, but as part of the broader entertainment industry, much like in the United States. For many of our guests, a visit to Shangri La is no different from going to a concert, a fine restaurant, or the theater. They come for emotions, atmosphere, and the experience — not only for the win. This is a very encouraging evolution.
If you could change one thing about the casino industry today, what would it be?
Like any business, our industry is evolving alongside customer needs and technological progress. I would not change the essence of the business itself. What I would highlight, however, is the increasing tax pressure that operators face. For instance, the 5% tax on slot cash outs in Georgia is a legal requirement, not something imposed by us and has to be paid by the player on any cash out, regardless of whether a player is winning or losing. We explain this clearly to our guests, though many of them tell us it feels unusual compared to regions where no such tax exists. This creates challenges both for guests and for operators, and has already led to some loss of business – mainly to Cyprus, where they do not have a tax on cash outs.
Shangri La has always balanced luxury with responsible gaming. How do you maintain that balance without compromising experience?
For us, responsibility is non-negotiable. Age limits, ethical standards, and guest protection are built into our operations. If we see a guest struggling to control their play, our team will always step in, tactfully. At the same time, we make sure that responsibility never reduces the enjoyment. True luxury is not only about glamor — it is also about trust, safety, and respect.
What is your philosophy on integrating new technology, do you lead with innovation or wait to see proven trends?
Innovation is part of our culture, but it must always enhance the guest experience rather than replace it. Technology helps us improve service, streamline operations, and introduce new forms of entertainment. But the human element remains central — no innovation can replace atmosphere, hospitality, or personal connection.
Shangri La Tbilisi has just celebrated its anniversary. How was the celebration?
It was a wonderful evening, full of energy and joy. Our guests enjoyed a spectacular program — from a live ABBA tribute performance to aerial acrobatics and a theatrical show at the entrance. Inside, the atmosphere was warm, festive, and truly international. We received many kind words about the event, which for us is the best reward.
Who were some of the special guests at the celebration?
Like any birthday, this was first and foremost about friends. Many of our long-time guests, who have become close to us over the years, joined the celebration. Their presence made the evening especially meaningful. Of course, confidentiality is one of our values, so we never disclose names, but we can say with confidence that the night was shared with people who are truly part of the Shangri La family.
In conclusion, we can say that Shangri La Tbilisi’s birthday celebration was more than just a party, it was a carefully considered event that showcased the venue’s unique character. From the artistic elements and live music to the sense of warmth and connection among guests, the night reflected everything Shangri La strives to represent: sophistication, creativity, and a people-first approach to entertainment.
It was a celebration not just of another year gone by, but of the vibrant community that continues to make Shangri La a place worth returning to.
By Team GT
