Coffeesta, the popular coffee chain, continues to expand its network and is now offering franchise opportunities to interested individuals. The company provides a solid business model for opening Coffee Shop facilities under the Coffeesta brand. To become a Coffeesta partner, there are specific conditions that need to be met.
Mariam Grdzelishvili, the commercial director of the Coffeesta network in Georgia, shared with “Business Insider Georgia” that Coffeesta is open to granting franchises to all applicants who meet the requirements, with no limit on the number of potential partners.
Currently, Coffeesta operates 10 branches throughout the country, including one at Kutaisi International Airport. Additionally, they have granted a franchise permit for a facility on Kostava Street in Tbilisi.
Coffeesta’s interest in franchising extends beyond Tbilisi; they are also looking for partners in various regions of Georgia. Since announcing its offer for Coffee Shop openings, Coffeesta has received considerable interest.
Coffeesta values the high quality of coffee that their customers expect and ensures this will be maintained even with franchised locations. They have a single coffee supplier for all branches.
Interested parties have the option of three formats for opening a Coffeesta Coffee Shop: Coffeesta Express (10-50 m²), Coffeesta Coffeeshop (50-150 m²), and Coffeesta Bakery (150 m² or more). Estimated investments vary depending on the chosen format: up to 90,000 GEL for Coffeesta Express, up to 130,000 GEL for Coffeesta Coffeeshop, and up to 180,000 GEL for Coffeesta Bakery. These investments cover professional equipment, furniture, advertising materials and branding, and working capital (excluding repairs).
It’s worth mentioning that Coffeesta has been operating in the Georgian market since 2015.
By Mariam Gorkhelashvili
