Georgian jewelry manufacturing company Zarapkhana says it aims to expand internationally. Tornike Samkharadze, Executive Director of the firm, appeared on the TV program ‘Business Morning’ and stated that the company is expanding with two new branches, one in Europe and another in Tbilisi.
In his BMG TV interview, Samkharadze mentioned that the customers are particularly in awe of Georgian-themed products, and diamonds are driving sales in particular.
“Gold jewelry is our most popular product, inspired by Georgian cultural heritage, including collections from Vani excavations and Mtskheta. Unique gifts, like our souvenir knives and chess boards adorned with Georgian motifs, have also gained loyal customers,” Samkharadze said.
