Georgia has been shortlisted for the title of Europe’s Most Desirable Tourist Destination by the renowned British travel magazine Wanderlust.
The Georgian National Tourism Administration says public voting is now open for the annual Wanderlust Reader Travel Awards. Alongside the country itself, Tbilisi and Batumi are competing in the category of Europe’s Most Desirable City.
The competition is fierce, with nominees including major destinations such as Athens, Berlin, Bologna, Bordeaux, Brussels, Budapest, Dublin, Edinburgh, Istanbul, Madrid, Porto, Prague, Riga, Vienna, Vilnius, and many others.
Voting will run until October 17, with the winners revealed at the 24th Wanderlust Reader Travel Awards ceremony on November 5, 2025, at the National Gallery in London. The awards celebrate the world’s most desirable countries, cities, regions, and emerging destinations across categories such as adventure, culture and heritage, gastronomy, sustainable travel, and nature and wildlife.
Founded in the UK, Wanderlust is one of the world’s most influential travel publications, with nearly 138,000 monthly copies in circulation and more than 1.6 million website visitors. Each year, its readers vote for their favorite destinations, with participants entered into prize draws worth up to £70,000 in travel experiences.
