Despite Georgia’s abundant natural resources and diverse landscapes, the country remains underappreciated as a destination for therapeutic and wellness tourism. Among its overlooked assets is Ureki, a coastal settlement renowned for its magnetic sands and unique seawater qualities. For decades, Ureki has preserved its reputation as a restorative environment, attracting visitors seeking health-enhancing experiences. Today, this distinctive natural backdrop has become the foundation for a new premium seaside retreat: Villa Ureki (Villa Arcadia) — a private beachfront residence that combines high-quality infrastructure with guest-centered service, offering a refined and intimate Black Sea experience.
A Space Created with Love for History, Built on Modern Hospitality
The story of Villa Arcadia adds remarkable depth to its contemporary identity. Initially conceived during the Soviet period as a high-end project, the building remained unfinished for years — a concrete shell with immense architectural potential waiting to be realized. Later, the structure became the property of Georgian businessman and philanthropist Badri Patarkatsishvili, who valued not only the solid construction quality of the original framework, but also Ureki’s natural advantages, particularly its magnetic sands. These elements made the villa culturally significant and conceptually intriguing. Today, the residence has been fully transformed into a functional, premium private retreat.
Three Hectares of Seclusion with Direct Beach Access
Spread across three hectares, Villa Arcadia offers an exceptionally spacious environment for a private beachfront estate in Georgia. Its size ensures complete privacy, a variety of functional zones, and a level of seclusion that is rarely found elsewhere.
A major contribution to the estate’s design — from the landscaped park to the home’s interior and exterior aesthetics, including the pool and waterfall — belongs to Mrs. Inna Gudavadze.
One of the property’s greatest advantages is its direct access to the sea, featuring a private beachfront strip approximately 70–80 meters long. Combined with Ureki’s naturally magnetic sands, this shoreline enhances the villa’s appeal for both leisure and health-oriented travelers. The setting is equally suited for peaceful business retreats, family-style vacations, and elegant gatherings framed by the Black Sea horizon.
Accommodation: Living Spaces Designed for Comfort
Villa Arcadia’s concept prioritizes comfort and practicality. The residence includes nine accommodation units:
– Seven spacious apartment-style suites
– Two compact hotel-type rooms
Each unit is equipped with modern amenities and private bathrooms, ensuring efficient operation for both small and large groups. This diversity allows the villa to accommodate a wide range of guests — from individual travelers and family holidays to corporate stays and full-estate event bookings.
The shared interior areas feature a large main lounge designed for social interaction, a dedicated children’s play area, and a multifunctional terrace ideal for educational evenings, photo shoots, or small audiences.
An Event-Ready Venue: From Corporate Functions to Seaside Ceremonies
Beyond serving as a private residence, Villa Arcadia is intentionally designed as a versatile event venue.
Its infrastructure can support a wide range of functions, including:
• Corporate events and meetings
• Product and brand presentations
• Private and professional seminars
• Weddings, engagements, and intimate celebrations
• Small-scale cultural or media events
The private garden plays a central role, providing a refined setting for engagements, proposals, weddings, photo sessions, and memorable occasions that require exclusivity, privacy, and a naturally stunning backdrop.
Outdoor Infrastructure: Crafted for a Premium Experience
The villa features extensive outdoor amenities, including:
• A large open-air swimming pool with a bar
• A visually striking “cave-style” artificial waterfall that enhances relaxation and event aesthetics
• A covered outdoor area of approximately 200 m², suitable for year-round open-air gatherings
• A professional-grade kitchen capable of supporting high-quality catering services
These facilities ensure that the estate can host events of various scales and styles, tailored to diverse culinary, logistical, and guest requirements.
A Natural Setting that Elevates Every Experience
Villa Arcadia’s natural environment greatly enhances its overall value. The estate is distinguished by manicured gardens, walking paths, and its serene coastal location.
Together, these elements create an atmosphere conducive to rest, reflection, and emotional rejuvenation. Many visitors describe the feeling as “entering another world” — an advantage both for guest satisfaction and for the property’s marketing appeal.
Privacy and Security as Core Principles
Given its scale and service level, Villa Arcadia places strong emphasis on privacy and security. The residence is equipped with on-site security and full property-monitoring systems. These measures make the villa especially attractive to VIP clients, public figures, and companies seeking private locations for events or photo campaigns requiring controlled, exclusive environments.
A Versatile Year-Round Operational Model
Although Villa Arcadia is ideal as a summer retreat, its design and infrastructure ensure full functionality throughout the year. The property supports:
• Short stays (from one day to multi-day visits)
• Medium-term holidays (1–10 days)
• Long-term residential use
Its management model operates seamlessly in two formats:
– Full rental of the private villa
– Event-based bookings, including corporate packages and complete wedding and ceremony planning services
This operational flexibility enhances the estate’s business potential by generating diverse revenue streams year-round.
A Distinctive Value Proposition in Georgia’s Hospitality Sector
Villa Arcadia’s strongest attributes — its private beach, magnetic sands, multifunctional spaces, and high degree of privacy — create a unique business model within Georgia’s tourism landscape. Few places offer such a natural combination of exceptional location, historical depth, and operational sophistication.
More than just a villa, Villa Arcadia stands as a premium residence, a year-round event destination, and a visually captivating seaside venue with growth potential in both domestic and international tourism markets.
By Kesaria Katcharava
