In an exciting development for Georgia’s real estate and tourism sectors, the prestigious PULLMAN brand is set to debut along the stunning Black Sea coastline. The Petra Group is launching a luxurious hotel and residential complex in Tsikhisdziri as part of the larger Petra Sea Resort project. This initiative not only introduces a world-class brand to the region but also aims to bolster local investment and tourism, significantly contributing to the economy.
A Landmark Agreement
The journey to this moment began last year when the Petra Group secured an agreement with ACCOR, the parent company of PULLMAN. This strategic partnership signifies a commitment to bringing high-quality hospitality to Georgia, aligning with the country’s goals to enhance its tourism profile. Following the agreement, extensive preparatory work has been completed, allowing for the official launch of PULLMAN Residences. This development offers prospective buyers the chance to purchase PULLMAN-branded residences at an early stage of construction, securing a premium property in a prime location.
Understanding the PULLMAN Brand
PULLMAN is synonymous with upscale and exceptional service in the hospitality industry. Managed by ACCOR, which owns over 40 brands and 5,500 hotels worldwide, PULLMAN’s entry into Georgia signals a significant enhancement to the local property market. Prospective buyers will not only invest in luxury living but also become part of a globally recognized brand, ensuring that their investment appreciates over time. PULLMAN’s reputation for high-quality service and customer experience is expected to resonate strongly in the Georgian market, attracting both local residents and international visitors.
What PULLMAN Residences Will Offer
Designed with an emphasis on comfort and luxury, PULLMAN Residences will consist of two distinct blocks of residences, each thoughtfully designed to provide an exceptional living experience. Here are some key features and amenities that will be available:
Luxurious Living Spaces
Each residence will boast high-end finishes and state-of-the-art amenities. The interiors, crafted by an internationally recognized design firm, will emphasize modern elegance and comfort. Spacious layouts will ensure that residents enjoy ample living space, while large windows will provide stunning views of the Black Sea, allowing natural light to flood the interiors.
Comprehensive Amenities
Spa and Wellness Center: These dedicated spaces will provide a range of treatments and wellness programs, ensuring that residents have access to relaxation and rejuvenation options right at their doorstep.
Dining Options: A variety of restaurants and lounges will showcase both local and international cuisines. This will create a vibrant dining scene that caters to all tastes, whether residents are looking for casual meals or fine dining experiences.
Swimming Pools: Both indoor and outdoor pools will cater to leisure activities throughout the year. These will be complemented by poolside lounges and cabanas, enhancing the overall resort-like atmosphere.
Common Areas: Elegant lobbies and lounges will create inviting spaces for residents to socialize and unwind. These areas will be designed to foster a sense of community, encouraging residents to connect with each other.
Family-Friendly Features
Recognizing the importance of family-friendly amenities, PULLMAN Residences will also include children’s play areas and recreational facilities. These spaces will provide opportunities for families to spend quality time together and ensure that younger residents have plenty of options for entertainment and social interaction.
Investment and Rental Management
For those looking for long-term investment opportunities, PULLMAN Residences will offer a rental management service managed by VALOR HOSPITALITY. This arrangement guarantees stable income while providing professional management to maximize rental potential. Owners will have the option to rent out their residences when not in use, allowing them to generate income while retaining the benefits of ownership.
Additionally, every residence owner will be enrolled in the ACCOR loyalty program, granting exclusive privileges across ACCOR’s vast network of hotels and resorts. This program includes benefits such as discounted stays at other ACCOR properties, room upgrades, and access to members-only events, further enhancing the value of ownership.
More about Tsikhisdziri
Tsikhisdziri is not just a beautiful coastal location; it is also conveniently situated just 15 kilometers from Batumi. This proximity to urban attractions, combined with natural wonders such as Mtirala National Park and the Batumi Botanical Garden, enhances its appeal as a tourist destination. The PULLMAN Residences will seamlessly integrate into the extensive amenities of the Petra Sea Resort, which spans over 20 hectares and includes a private beach, shopping areas, and family-friendly entertainment options.
The region surrounding Tsikhisdziri is rich in culture and natural beauty. Visitors can explore historical sites, sample local cuisine, and participate in various outdoor activities, such as hiking and water sports. The combination of cultural richness and natural beauty positions Tsikhisdziri as an attractive destination for both tourists and investors.
Economic Impact and Job Creation
The total investment in PULLMAN Residences exceeds $100 million, marking a significant boost to the local economy. Construction is set to commence in September 2024, with a projected completion date by the end of 2028. During the construction phase, over 500 jobs will be created, followed by an additional 250 permanent positions once the project is operational.
This substantial job creation will support local communities and stimulate economic growth in Tsikhisdziri and its surroundings. The introduction of such a renowned brand is expected to draw more investor interest to the Black Sea coast, enhancing Georgia’s reputation as a premier destination for luxury tourism.
The Broader Economic Context
The investment in the PULLMAN Residences aligns with Georgia’s broader strategy to develop its tourism sector and attract foreign investments. By partnering with an internationally recognized brand, the Petra Group is positioning Tsikhisdziri as a key player in the regional tourism market. This will not only benefit local businesses but also contribute to the overall economic development of the area.
The launch of PULLMAN Residences heralds a transformative era for Tsikhisdziri and the Black Sea region. By marrying luxury living with exceptional hospitality, this project promises to elevate the local tourism landscape and attract both local and international investors. As the project progresses, it is anticipated to create lasting economic benefits and solidify Georgia’s position as a top-tier destination for luxury experiences.
Nata Gelashvili, Head of Marketing at Petra Group, expressed enthusiasm for the project: “We are excited to introduce PULLMAN Residences to Georgia, believing it will redefine the hospitality experience in our region.” With a commitment to excellence and guest comfort, the PULLMAN brand is poised to make a significant impact on the Black Sea coast, ushering in a new era of luxury living and investment opportunities.
Future Prospects
As Tsikhisdziri continues to develop as a prime location for tourism and investment, the PULLMAN Residences will play a crucial role in shaping its future. The project not only promises to enhance the aesthetic and cultural landscape of the area but also aims to set a new standard for luxury living in Georgia.
The growing interest in the Black Sea coast, particularly in areas like Tsikhisdziri, reflects a broader trend towards premium real estate investments in emerging markets. With its breathtaking views, cultural heritage, and luxury offerings, Tsikhisdziri is poised to become a significant player on the global tourism map.
As the PULLMAN Residences project unfolds, it will undoubtedly attract attention and admiration from potential buyers and tourists alike, reinforcing the appeal of the Black Sea as a destination for those seeking luxury, comfort, and a vibrant lifestyle.
By Kesaria Katcharava
