Georgian wine and gastronomy will be the focus of the upcoming season of ‘Somebody Feed Phil’, one of Netflix’s most popular food and travel series. The show’s 8th season premieres internationally on June 18, with Episode 4 dedicated entirely to Georgia.
Filmed in fall 2024 in Tbilisi and Kakheti, the episode captures the essence of Georgian culinary traditions with a special focus on the country’s ancient winemaking culture. The production was co-financed by Georgia’s National Wine Agency under the Ministry of Environmental Protection and Agriculture.
This feature is part of bigger efforts to increase Georgian wine’s visibility in the United States, a primary export market. As part of its marketing strategy, the National Wine Agency has partnered with leading U.S. media outlets including CBS, CNN, The New York Times, and Wine Enthusiast.
In 2024, exports to the U.S. reached a historic high of 1.2 million liters, up 32% from the previous year.
