Maqro Development has launched its ambitious residential project Maqro City Tbilisi — and the early results have exceeded expectations. Within just two weeks of the project’s official announcement and the beginning of sales, more than 700 apartments have been sold. It’s a number that, beyond its size, reflects a well-calibrated strategy: targeted pricing, diversified offerings, and a firm focus on accessibility.
As Georgia’s capital continues to expand both demographically and economically, this project offers a glimpse into how the residential market is evolving, and how developers like Maqro are positioning themselves to lead it.
700 Units Sold in Two Weeks
For a project of this scale, such rapid absorption is unusual in the Georgian real estate context. Maqro’s ability to sell over 700 apartments in the first 14 days points to a few key factors: aggressive but calculated pricing, consumer trust in the brand, and a product mix tailored to prevailing market demand.
The volume of early transactions not only reflects pent-up demand, but also a growing class of buyers, both domestic and international, who are looking for properties that are already finished, ready to live in or rent out, and supported by a professional management team.
Strategic Focus on One-Bedroom Apartments
One of the clearest insights from the first phase is the outsized role of smaller units in driving demand. Maqro Development deliberately focused its initial sales on compact, functional apartments, starting from just 45 square meters. The result: 80% of the apartments sold so far have been one-bedroom units.
This wasn’t incidental. The company designed the first phase of Maqro City Tbilisi with accessibility in mind — aiming to offer attainable homeownership and investment opportunities in a city where housing costs are steadily rising. The success of this strategy speaks directly to current market realities: there is growing demand for smaller, lower-cost apartments that don’t compromise on quality or livability.
Product Range
While smaller units have led initial sales, Maqro City Tbilisi is not a one-size-fits-all development. The full project includes a wide array of apartment types to accommodate different lifestyles, buyer profiles, and investment strategies.
Standard apartments make up a significant portion of the offering, and are designed with efficiency in mind. These units feature practical layouts, modern materials, and energy-efficient systems aimed at reducing long-term maintenance and utility costs.
Maqro City Tbilisi is, by scale and timing, one of the most consequential residential launches in recent years for the Georgian capital
Terrace-type apartments offer expansive outdoor space and panoramic views, appealing to buyers looking for a more open, urban-luxury feel. These terraces are positioned as extensions of the living area, intended for year-round use.
Apartments with private yards are a rarer offering in urban Tbilisi. These ground-floor units cater primarily to families, pet owners, or anyone looking for a residential atmosphere closer to nature, without sacrificing centrality.
Notably, the project also includes Mövenpick Living branded residences – a collaboration that brings the international hospitality brand into the residential market. These units are intended primarily for investors. They come with full-service management, and leverage Mövenpick’s reputation for Swiss-standard service and operational quality. The model is fully hands-off: from purchase to tenant management and income generation, the entire process is handled by the operating company, offering consistent returns without daily oversight.
Fully Renovated
All apartments in Maqro City Tbilisi are delivered fully finished – a significant differentiator in a market where shell-and-core units are still common.
Buyers receive units with painted walls, laminated flooring, aluminum-framed windows, and sliding door systems. Kitchens are outfitted with ceramic tile, cabinetry, and built-in appliances, including an oven, gas stove, and extractor. Bathrooms are also fully equipped and include underfloor heating, a feature that enhances both comfort and energy efficiency.
This ready-to-use approach significantly lowers the barrier for first-time buyers and rental investors alike, who can avoid the often unpredictable costs and timelines associated with post-purchase renovation. Additionally, open and closed parking options are included in the project design, responding to the practical needs of modern urban life.
Launch Pricing and the Path to Gradual Increases
At launch, Maqro Development offered prices from $1,250 per square meter, explicitly positioned as an introductory rate. From the beginning, the company stated that prices would increase progressively, depending on sales velocity and project phase advancement — a tactic aimed at creating urgency in the purchasing process, while also rewarding early buyers.
Building on a successful launch, the next phase will focus on maintaining Maqro Development’s strong pace and delivering on its vision
Now, with over 700 apartments sold in a matter of weeks, the upward price adjustment is no longer theoretical, it is already underway. Those who acted early are now holding property that has increased in value, at least on paper, and those still considering a purchase are being met with firmer pricing.
According to Maqro, this phased pricing approach is a core part of its sales model. The structure is designed to drive early demand while protecting the long-term investment value of the units.
Trust in the Brand
The Maqro City Tbilisi launch is not just a success in numbers. It is also a reflection of consumer confidence in the Maqro Development brand. With a track record of completed projects and transparent delivery, the company has built a degree of trust that is still relatively rare in Georgia’s residential development sector.
In a market where off-plan sales can carry reputational and financial risk, Maqro’s commitment to turnkey quality and transparent pricing has helped distinguish the company among both buyers and investors. The strong start to Maqro City Tbilisi suggests that this trust is translating into real purchasing behavior and quickly.
Looking Ahead – Sustainability of Demand and Delivery
Building on a successful launch, the next phase will focus on maintaining Maqro Development’s strong pace and delivering on its vision. The company is set to continue construction, meet key delivery milestones, and uphold high-quality standards across all apartment types and development phases.
Additionally, as pricing increases and available units decrease, the second and third phases will likely see a shift in buyer profile from early-stage individual investors and first-time homeowners to mid- and upper-tier buyers seeking larger apartments or long-term rental assets.
Still, the fundamentals are in place. Demand remains strong, the product is diversified, and the company appears well-positioned to carry forward the momentum of its launch.
Maqro City Tbilisi is, by scale and timing, one of the most consequential residential launches in recent years for the Georgian capital. Its strong opening sales reflect not only a high-functioning sales strategy but also a clear read on what today’s real estate market in Tbilisi wants: affordability, functionality, brand trust, and turn-key readiness.
If Maqro Development can maintain this trajectory through construction and handover, Maqro City Tbilisi may well become a reference point for how large-scale residential projects are designed, sold, and delivered in a maturing market.
For now, the message from the market is clear: demand is real, and Maqro’s early-stage strategy is resonating but as inventory tightens and prices climb, the window for early participation is already starting to close.
By Kesaria Katcharava
