From a small carpentry workshop making wooden toys, LEGO has grown into one of the world’s most beloved toy manufacturers — its colorful bricks now a timeless symbol of creativity and imagination.
Yesterday, I unexpectedly found myself in the middle of LEGO’s 10th Anniversary celebration in Sarajevo, held inside the Alta Shopping Center. I had just arrived from Georgia and was exploring the city when something bright caught my eye — a long red carpet shimmering under the mall lights, completely covered in thousands of LEGO pieces.
The first thing I noticed was a beautiful LEGO elephant displayed on the first floor. Even before I knew the reason behind it, I was amazed. The red carpet wasn’t just for decoration — it had become a stage for creativity, where children knelt side by side, building their own colorful worlds piece by piece.
The atmosphere was alive with laughter, excitement, and a kind of magic that only childhood can create. Watching the children collaborate and proudly show their creations was truly heartwarming. It reminded me how powerful play can be — a universal language that connects us all, no matter where we come from.
Growing up in Georgia in the ’90s, most of us, including me, didn’t know LEGO. We didn’t have these small bricks that could turn imagination into something real. Seeing this event now, I realized how special LEGO is as a tool for creativity and learning. I have no LEGO architecture skills, but being there, I felt fully energized — almost like a child again.
Even though I couldn’t participate, I felt the excitement deeply and wished I had LEGO-building skills. It was my first time diving into the red carpet LEGO play with kids, and it turned into a joyful, heartwarming moment I won’t forget.
As I stood there, I thought perhaps that’s LEGO’s real legacy — turning every floor into a playground and every moment into a spark of imagination. LEGO Store Sarajevo, where even the red carpet leads to creativity.
And as I watched the children’s faces light up, I caught myself dreaming — what if Georgia had its own LEGO-inspired academy? A free creative space where kids could learn architecture, imagination, and problem-solving through play. Maybe one day, that spark I saw in Sarajevo will inspire something just as beautiful back home.
Blog by Mariam Avakova
