Lina Kaldani, Head of Brand Development at ICI PARIS, talked to BM.GE about the impact the country’s current situation has on sales.
Kaldani noted that sales were higher last year during the stable economic environment. “Meeting last year’s New Year sales plan has been challenging, but the situation isn’t critical,” she said.
Despite such a drop in sales, the company continues to be optimistic. “We’ve introduced special promotions to make gift-buying easier,” Kaldani added, emphasizing hope for better sales activity during the holiday season.
