Ferrari has officially opened its first Official Ferrari Pre-Owned and Service Showroom in Georgia, marking the inauguration of Ferrari Tbilisi on December 19, 2025. The new showroom is operated by Nazar Group, which has been appointed as Ferrari’s official partner in the country, bringing more than four decades of experience in premium automotive sales and customer service.
The opening represents a significant expansion of Ferrari’s presence in the Georgian market and introduces the brand’s latest dealership corporate identity. Ferrari Tbilisi is also the first location worldwide to debut Ferrari’s new corporate identity concept in a dedicated Ferrari Pre-Owned showroom, designed to enhance the customer experience through a blend of heritage, community and a seamless physical–digital environment.
The new facility offers a range of Ferrari models certified under the Ferrari Approved program, which ensures that each pre-owned vehicle meets the brand’s strict standards of quality, safety and authenticity. The updated showroom concept aims to provide a consistent and elevated customer journey across all touchpoints, strengthening long-term relationships between the brand and its clients in Georgia.
Guests attending the opening ceremony were given an exclusive preview of the Ferrari 849 Testarossa, highlighting Ferrari’s ongoing commitment to innovation, performance and design excellence. The event was attended by Ali Nazar, owner of Nazar Group, and Reno De Paoli, Head of Ferrari Europe and Africa, underlining the strategic importance of the Georgian market and its growing potential in the luxury and high-performance automotive segment.
Speaking at the inauguration, Ali Nazar said the opening of Ferrari Tbilisi represents more than a new showroom, describing it as a commitment to delivering Ferrari’s values through modern, meticulous and personalized service. Reno De Paoli noted that the partnership with Nazar Group reinforces Ferrari’s standards and vision in the region, emphasizing that clients will experience the brand’s excellence not only through its cars, but through every interaction.
Ferrari Approved is the brand’s official certification program for pre-owned vehicles and is available exclusively through Ferrari’s authorized service network. The program applies to Ferrari models up to 14 years old and includes more than 200 technical and aesthetic checks, verification of service history and detailed interior and exterior preparation. Certified vehicles are offered with factory warranty coverage of up to 24 months in select markets and roadside assistance, providing additional peace of mind to customers.
Founded in Maranello, Italy, Ferrari is one of the world’s leading luxury brands, renowned for its sports cars, racing heritage and lifestyle products. The company is closely associated with its Formula 1 team, Scuderia Ferrari, the most successful team in the sport’s history.
Nazar Group is a leading automotive group with a 46-year track record and a reputation for reliability and high customer satisfaction. In Georgia, the group delivers premium sales and aftersales services and maintains its operational headquarters in Baku, Azerbaijan, where it has represented Ferrari since 2004.
By Ana Dumbadze
