TBC Georgia, a leading financial services provider in the South Caucasus country and part of London-listed TBC Bank Group, announces the launch of its co-branded premium debit card in partnership with Turkish Airlines and Visa. This exclusive product, Georgia’s first co-branded bank card with an international airline carrier, illustrates TBC Georgia’s strategy to further enrich its retail banking offering.
Available exclusively to customers of TBC Concept 360 and TBC Wealth Management, the bank’s premium and private banking services, TBC’s Turkish Airlines Visa card enables customers to accrue miles at every stage of their international journey. This includes booking flights and accommodation, using transportation and making restaurant purchases, as well as taking domestic flights and booking hotels in Georgia.
A Memorandum of Understanding between TBC Georgia, Turkish Airlines and Visa, enabling the new premium debit card, was signed on the 12th of June in Istanbul. Miles earned with the card can be redeemed via the Turkish Airlines app or website to book flights, purchase extra baggage, upgrade cabin class, seat selection or shop at the Turkish Airlines online store.
In addition to earning miles, cardholders will also enjoy exclusive perks, such as ten access passes for airport lounges and fast-track security lanes for themselves and up to three travel companions, savings on taxi rides to and from Tbilisi International Airport, as well as discounted international internet roaming and more.
This landmark offering from TBC, Turkish Airlines and Visa reflects TBC Georgia’s ongoing commitment to enhancing its retail banking offering and solidifying its position as the country’s market-leading bank. Building on the success of the bank’s flagship debit product, TBC Card, which has been issued to over 260,000 customers as of 1Q 2025 (up 3x YoY), TBC’s Turkish Airlines Visa debit card is set to unlock added value for premium retail customers, driving deeper loyalty and engagement.
“This first-of-its-kind partnership with Turkish Airlines and Visa underscores our commitment to redefining the banking experience for our customers in Georgia,” said Vakhtang Butskhrikidze, CEO of TBC Bank Group. “By bringing together the strengths of three trusted brands, we are proud to offer this exclusive product designed to make travel simpler, more rewarding, and more convenient for our premium banking customers. As one of the country’s market leading banks, we remain focused on raising the bar in customer experience, expanding our product offering to deliver exceptional value and service to our customers.”
“We are pleased to launch this co-branded card in partnership with TBC and Visa, offering Georgian customers new ways to benefit from their daily spending,” noted Arif Ali Gezmisoglu, SVP of Marketing for Turkish Airlines. “This collaboration reflects our focus on enhancing the travel experience beyond the flight itself and creating additional value for our passengers.”
“I am thrilled to announce the launch of Georgia’s first airline co-branded card, designed exclusively for the discerning traveller,” Diana Kiguradze, Regional Manager for the Caucasus and Moldova at Visa, said.
“Our customers can now look forward to a more convenient, enjoyable, and memorable international journey, enriched by comprehensive travel benefits and rewarding everyday spending. This collaboration underscores our commitment to providing exceptional value to those with a passion for travel.”
TBC Georgia is part of London-listed TBC Bank Group, a leading provider of modern, tech-enabled financial services in the Caucasus and Central Asia. In addition to TBC Georgia, the Group operates TBC Uzbekistan, the leading digital banking ecosystem in Central Asia with 19.7 million users.
About TBC Georgia
TBC Georgia is the leading financial services provider in the South Caucasus nation of Georgia and part of London-listed TBC Bank Group.
TBC Georgia provides a full suite of banking, financial and lifestyle services to its 1.7 million monthly active customers, covering retail, corporate and commercial banking, insurance, investments and more.
Together with its subsidiaries, TBC Georgia commands a total market share of 38% of customer loans and 37% of customer deposits as of 31 March 2025, according to data published by the National Bank of Georgia.
Founded in Georgia in 1992, TBC has since grown to become a regional powerhouse, listing on the London Stock Exchange in 2014 as TBC Bank Group. In 2019, the Group expanded to Uzbekistan, Central Asia’s most populous nation, where it has since built TBC Uzbekistan – the region’s leading digital banking ecosystem with 19.7 million users.
By Team GT
