TBC Supports Georgia’s Premier Customer Experience Summit

CX Hub, with the support of TBC, is hosting the second annual Customer Experience (CX) Business Summit in Georgia—the country’s premier event dedicated to CX management. This year’s summit will bring together Georgian business leaders and international experts from the UK, Belgium, and Canada to share insights and best practices in customer and employee experience management.

Attendees will have the opportunity to engage with industry leaders, including:

• Ian Golding – Customer Experience Consultancy | CXPA (UK)
• Olga Potaptseva – European Customer Consultancy | CX Panda (UK)
• Sean Belding – Belding Group (Canada)
• Julian Hawes – Qmatic (UK)
• Nick Van Langendonck – Unbossers Network (Belgium)

For the first time in Georgia, CX Hub will present the CX Award Georgia, giving companies the opportunity to showcase their initiatives aimed at enhancing customer (CX) and employee experience (EX). A panel of international experts will evaluate the applications, and the winner will be announced at the event. Participation in CX Award Georgia is free for this inaugural year, and applications can be submitted online.

Additionally, an exclusive workshop will be held on the same day as the summit, led by global CX expert and co-founder of the Customer Experience Professional Association, Ian Golding. The workshop, titled “The Importance of Leadership in Strategic Customer Experience Management – Self-Assessment”, will provide attendees with valuable insights on leadership’s role in CX strategy.

The summit is organized by CX Hub, with TBC as the general partner. TBC remains committed to driving innovation, enhancing customer experience, and supporting business growth. By sponsoring the CX Business Summit for the second year, TBC reinforces the importance of such events in fostering business development, promoting customer-oriented strategies, and encouraging the exchange of innovative ideas. As a customer-centric organization, TBC actively supports initiatives that help businesses understand their customers better and deliver high-quality services.

Tickets for the summit are now available. 

Event Details:
📅 Date: February 24
📍 Venue: The Biltmore Hotel, Tbilisi

About CX Hub:
CX Hub is Georgia’s leading customer experience management agency, specializing in CX and EX research, strategy development, and system implementation. For more information, visit CX Hub’s Facebook page.

Event Partners:

• Organizer: CX Hub – Customer Experience Management Agency
• General Partner: TBC
• Partners: NGT Group, CommuniQ, University of Georgia, The European Fund for Southeast Europe (EFSE), Interaction Design Foundation (IxDF), The CX Academy, Blue Ocean, ProdAct Community, BM.GE, Women’s Narrative, Entrepreneur, Imedi L, Balance

TBC Strengthens Its Commitment to Winter Sports as the Main Sponsor of Svaneti Freeride Week Junior

TBC continues its active support for winter sports this year, with a strong focus on fostering the next generation of athletes. For the second consecutive year, TBC proudly serves as the main sponsor of Svaneti Freeride Week Junior.

Starting February 12, Mestia will welcome young freeriders and winter sports enthusiasts for a week-long celebration of adventure and competition. Alongside the sporting events, a competition village will be set up in Mestia Park, offering visitors the chance to watch freeride competitions, enjoy film screenings on a big screen, and explore products from local entrepreneurs.

The junior competition will take place on February 13, with up to 25 young athletes descending through the deep snow on Zuruldi. Spectators and winter sports enthusiasts can enjoy the event from designated viewing areas. The competition is open to all who wish to attend.

Svaneti Freeride Week Junior provides young Georgian athletes with a unique opportunity to compete on a world-class stage. It promises an unforgettable experience for freeride and adrenaline enthusiasts, filled with excitement and new challenges.

Supporting regional development and encouraging youth participation in sports are key priorities for TBC. This initiative not only promotes winter sports and tourism but also contributes to the long-term growth of young athletes’ careers.

Following the Svaneti event, TBC and Freeride will continue their journey in March, moving to Gudauri for the next stage of the competition.

Why is the Georgian Lari (GEL) Strengthening?

TBC Capital Weekly Update from the Chief Economist

In a previous update, TBC Capital highlighted that, based on the primary sources of net foreign exchange inflows, significant short-term fluctuations in the GEL were not the base case scenario. Consequently, unlike most market participants, the recent strengthening of the GEL has not come as a surprise.

To provide further insight, TBC Capital examines the key foreign exchange flow components from Q4 2023 to Q3 2024:

• Imports of goods: $14.7 billion
• Exports of goods: $8.3 billion
• Tourism receipts (excluding migration): $4.0 billion
• Migration-related inflows: $1.1 billion
• Travel expenditures abroad: $490 million
• Net remittances: $4.0 billion
• Net dividends from foreign investment: $1.1 billion
• Net reinvestment from foreign investment: $1.0 billion
• Net foreign direct investment (excluding reinvestment): $147 million
• Net portfolio investment, loans, and other sector-specific investments:
  • Government: $309 million
  • Private sector: $192 million
  • Commercial banks: $133 million

Among these, the most sensitive flows include:

• Tourism revenues, particularly considering that approximately 45% translates into imported goods.
• Demand for durable goods, which are almost entirely imported in Georgia.
• Investment activity.

Based on the latest data, including February figures, current economic conditions have had a negative impact on overall growth, particularly imports, but not on the GEL. Furthermore, as of early February, tourism revenues show signs of recovery, while demand for durable goods remains subdued.

Additionally, it is crucial to consider the so-called “good times buffer”—an estimated $1 billion effect resulting from increased deposit dollarization and credit larization. As of December, the key balances stand as follows:

• GEL loans: $12.6 billion (USD equivalent)
• Foreign currency loans: $9.6 billion
• GEL deposits: $9.8 billion
• Foreign currency deposits: $10.9 billion

Notably, in recent months, there have been no significant additional deposit conversions. However, foreign currency lending has increased, which supports the GEL.

In light of increased uncertainty, TBC Capital recommends maintaining a diversified approach when considering GEL, USD, and EUR positions. A focus on medium-to-long-term indicators is advised to mitigate the risk of overreacting to short-term fluctuations, which often lead to substantial losses.

For a deeper analysis, read TBC Capital’s full publication at the provided link.

TBC Wins Best Scaling of OKRs at OKR Forum 2025

TBC has secured a prestigious victory at the international OKR Forum 2025, a leading virtual event focused on goal management and strategic execution.

This year, the forum received nearly 200 applications, with winners announced across three key categories. TBC was honored in the Best Scaling of OKRs category, further solidifying its reputation for strategic and innovative management on the global stage.

Objectives and Key Results (OKR) is a modern goal-setting methodology widely adopted by top global companies, including Google, Amazon, Microsoft, LinkedIn, and Netflix. Its primary aim is to establish a strategic focus and effectively prioritize organizational goals.

TBC implemented the OKR methodology in 2021, and it has since become the cornerstone of the company’s strategic management approach.

This achievement underscores TBC’s commitment to not only adopting the OKR system but also successfully integrating it across the organization, driving efficiency, and optimizing goal execution. It is yet another testament to TBC’s ongoing growth and leadership in business innovation.

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TBC Supports the 24th Edition of  „Kolga Tbilisi Photo” Festival

With the support of TBC, the “Kolga Tbilisi Photo” festival will be held for the 24th time on May 2-6, 2025, showcasing both local and international exhibitions.

As part of the festival, the large-scale international photo competition “Kolga” is open for submissions until March 15. The winners will be selected by an esteemed international jury.

2025 Competition Categories:

• Documentary Series
• Reportage
• Conceptual Photo Project
• Best Single Image
• Mobile Photo

Projects incorporating artificial intelligence are also eligible to compete in the Conceptual Photo Project category.

Jury Panel:

The winners will be selected by a distinguished international jury, including:
📷 Nigel Dickinson (UK)
📷 Tina Schelhorn (Germany)
📷 Wolfgang Zurborn (Germany)
📷 Richard Bram (USA)
📷 Dina Oganova (Georgia)
📷 Vince Cianni (USA)

Prize Fund:

A total of $6,000 will be awarded:
🏆 $1,500 each for the winners of the Documentary Series, Reportage, and Conceptual Photo Project categories.
🏆 $1,000 for the Best Single Image category winner.
🏆 $500 for the Mobile Photo category winner.

Register now to participate in the competition!

The winners of “Kolga Tbilisi Photo 2025” will be announced on May 2, 2025.

Since 2002, Kolga Tbilisi Photo has been a leading institution in photography, hosting annual exhibitions, workshops, and lectures by globally recognized artists. The festival promotes contemporary art and supports emerging photographers.

For TBC, education and youth empowerment are top priorities. As a result, TBC has been a dedicated supporter of Kolga Tbilisi Photo for over two decades, fostering the development of young talents in photography.