Today, SEO plays a vital role in any digital marketing strategy to garner customers to your business website via all online platforms because effective marketing demands it. What is the secret to SEO’s marketing success?
Whether you are new to the online business world or a seasoned digital marketer. In order for you to grow and survive, your business needs customers. In order for you to get customers, you need to drive traffic to your website. Traditional methods have long gone, where decisions would have been made between a brochure, local newspaper ad, or a flyer. But with the advancement in technology and people having access to the internet almost 24/7. The digital era has emerged and has become the most important source of marketing with endless practices that will benefit your business.
Over a decade ago, Search Engine Optimization (SEO) was just making its ground and it was as simple as adding as many keywords to gain visibility online. Today SEO plays a vital role in any digital marketing strategy to garner customers to your business website via all online platforms because effective marketing demands it.
What is SEO?
SEO is the process of enhancing and optimizing your website by using various tools so that your site will rank higher on search engines. When your web ranking is high on search engines, it will yield more clicks from online visitors. The more clicks you receive, the more people look at your website, and the more they look at your website, the more opportunity they have to find a product or service that interests them. An excellent web host is necessary for your website to serve its SEO purpose by complementing each other. Find the best web host for your website on Hosting Foundry that works best for you and your company.
SEO online marketing is a combination of on-page and off-page strategies that work together to get the job done. The on-page strategies are changes made physically on your sites such as content creation, targeting keywords, and page speed. They play a key role in optimization data that are present on your website. Whereas off-page strategies are changes that don’t take place on your website. These are done to build authority and add value to your site which gives positive signals to search engines and helps you rank higher. Link building, social media marketing, and email marketing are just some examples.
What is the Secret to SEO’s Marketing Success?
- Relevance
Search engines try to provide the most relevant results to the searcher’s query. These results appear based on each search engine’s internal algorithm. There are certain factors that can influence these results and help you rank higher. For instance, a searcher’s location, time search history, day or year, etc.
- Target Keywords
When you’re starting out it is important to focus on finding keywords that represent your niche. The trick to getting website traffic is to build a strong foundation of relevant keywords first. Your blogs can be very beneficial as they can have the biggest impact on your website to gain organic traffic.
- Content Freshness
Being content fresh basically means your content is up-to-date with the latest trends and facts. Outdated content can increase your website bounce as people will move on to the next ranking site. You can keep your content relevant and fresh by optimizing certain parts of your articles and not re-writing the content again.
- Page Speed
Speed is one of the most crucial factors in SEO. The amount of time a user spends on your site is a ranking factor for search engines. So if your page load time is slow and there is a high possibility that your online visitor will leave your page. This directly affects your organic traffic as it gets harder for users to find your site. You can optimize your site by making certain changes to increase loading speed such as decrease image size, lower number of HTTPS requests, enable browser caching, an excellent web hosting provider, etc.
- Use Social Media
With billions of users active on social media almost 24/7. It is a great way to engage with customers and drive them to your website. Search engines recognize social channels of brands and businesses. It creates direct contact with users by interacting with them through comment replies or asking for opinions. The social sharing button will allow your users to share your content. This allows you to reach a wider audience and also adds value to your brand.
- Get Reviews
Encouraging happy customers to leave positive feedback and reviews on your Google My Business is a great idea to drive in more traffic to your site. Good reviews encourage new clients or customers to look at your service or product.
- Create Backlinks
Backlinks are when someone else’s landing page links to your website from their site. The more sites that link to you, the higher you will rank in Google. Enticing page titles and excellent meta descriptions won’t mean much to your website if you don’t have any ‘backlinks’ pointing customers towards your website. Google basically wants to know if your website has friends.
Test and Track and Re-Test
Tracking and monitoring the data of your website is very important. By doing so you will notice your performance and you can make key changes if needed to improve the results. If you notice a boost in your site at a particular time or certain content, you can focus around the same. Avoid making several unrelated changes simultaneously so you can always keep track of what was responsible for improved performance.
Final Thoughts
The secret to success with SEO is no secret at all. Just by focusing on user intent and answering their questions in a systematic and empathetic way. You can make the right strategies to draw in customers and make sure that search engines can find you faster.
