On July 30, the Sheraton Grand Tbilisi Metekhi Palace in Tbilisi was abuzz with excitement as it hosted a press conference announcing the forthcoming International Tourism and Business Forum 2024, slated for October 22-23. This press conference marked a significant moment in the lead-up to the forum, which aims to position Georgia as a key destination for investment and tourism on the global stage.
The press conference featured distinguished guests, including the renowned TV presenter Ahmed Mulla Talal, who traveled to Tbilisi to emphasize the forum’s significance. Hisham Hadad, a beloved TV personality in the Arab world, joined the press conference via Zoom, highlighting the event’s importance and offering his wholehearted support.
Pro Vision, the event’s organizer, has a storied history of raising awareness about Georgia through various high-profile events. This year’s forum is expected to host 100 companies from the Gulf countries, spanning investment, brokerage, and tourism sectors.
These participants will have a unique opportunity to immerse themselves in Georgia’s business environment, explore favorable investment conditions, and discover the country’s rich tourism potential.
During the press conference, the event organizers outlined an ambitious agenda for the forum, featuring public speeches, panel discussions, and B2B meetings. Experts from various fields and agencies are set to present detailed information about Georgia, offering foreign guests invaluable insights into the country’s economic landscape and investment opportunities.
A major highlight of the forum will be the participation of local business representatives, who will engage in B2B meetings designed to establish new business contacts and attract potential partners. These interactions are anticipated to foster significant investments aimed at business development and the creation of new products, thereby enhancing Georgia’s economic profile.
Ahmed Mulla Talal, famous took the stage to emphasize the critical role of such forums in promoting Georgia as a premier investment and tourism destination. He reflected on the success of previous forums, noting the exponential growth in participation since the event’s inception in 2022. Talal pointed out that the doubling of participants each year underscores the growing interest in Georgia’s economic potential and the increasing recognition of the country as an attractive destination for investors and tourists alike.
Hisham Hadad also, participating via Zoom, expressed his enthusiasm for the upcoming forum and his strong belief in Georgia’s potential. He commended Pro Vision for their relentless efforts in raising international awareness of Georgia, thereby attracting global attention to the country’s investment and tourism opportunities. Hadad’s involvement added a significant layer of prestige to the press conference, further highlighting the importance of the forthcoming forum.
In addition to these notable speakers, the press conference featured detailed presentations on the logistical arrangements and the comprehensive schedule planned for the forum. Attendees were given a glimpse into the array of activities and discussions that will take place, all aimed at fostering meaningful exchanges and collaborations between local and international participants.
The forum’s historical context was also discussed, highlighting its evolution since the first event in November 2022, which saw participation from 40 vloggers and 10 investment companies. The subsequent year, the event hosted 40 investors, reflecting a steady increase in interest and participation. This year’s forum, with its anticipated 100 participants, is set to be the largest yet, underscoring the escalating appeal of Georgia as a vital economic and tourism hub.
In conclusion, the press conference on July 30 set a promising stage for the International Tourism and Business Forum 2024. It underscored the event’s pivotal role in showcasing Georgia’s economic and tourism potential, while also fostering new business relationships and investments. With high-profile participants, a comprehensive agenda, and an unwavering commitment to promoting Georgia, the forum promises to be a landmark event in the country’s ongoing efforts to establish itself as a significant player on the global economic and tourism stage.
By Kesaria Katcharava
