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Maqro Development’s Strategic Expansion: Projects and Market Adaptation

by Georgia Today
September 16, 2024
in Business & Economy
Reading Time: 3 mins read
Maqro Development’s Strategic Expansion: Projects and Market Adaptation

Maqro Development is set to advance its focus on high-quality living spaces with two major new projects slated for next year—one in Tbilisi and another in Batumi. These new residential complexes will prioritize safety and comprehensive amenities, ensuring a superior living experience for their residents.

This strategic direction is part of a broader evolution for the company. Maqro Development emerged from Maqro Construction, which now focuses on large-scale infrastructure projects. While Maqro Construction continues its existing work, including significant road construction ventures and the development of an ice skating center, Maqro Development has shifted its emphasis to specialized residential projects. This evolution allows Maqro Development to dedicate itself to creating premium living environments, while Maqro Construction concentrates on enhancing urban infrastructure.

This strategic separation allows Maqro Development to remain dedicated to its core mission of delivering exceptional residential environments, while Maqro Construction continues to advance infrastructure projects that complement the company’s overall vision.

Market Adaptation and Strategic Goals

Maqro Development’s approach to market adaptation is clearly reflected in its diverse infrastructure projects. The company is committed to staying ahead of market trends through diligent analysis and strategic planning. By continually assessing evolving market demands and identifying emerging opportunities, Maqro Development ensures that its projects are not only current but also future-ready. “Our strategy involves staying ahead of market trends and adapting our projects to meet evolving demands,” Deputy General Director Oguz Kaan Karaer explains. “This proactive approach helps us maintain relevance in a dynamic market and deliver substantial value to our stakeholders.”

A prime example of the company’s dedication to incorporating resident feedback is the development of swimming pools. In the Green Budapest project, although there was no pool, residents suggested that such an amenity would be a valuable addition. This feedback led to the inclusion of a pool in the subsequent Green Diamond project. Building on further input from Green Diamond residents, who expressed a desire for a separate kids’ pool, the company is now integrating this feature into their new Tbilisi project. “We recognized a clear demand for enhanced recreational facilities and responded accordingly,” states Karaer. “The addition of both an adult pool and a separate kids’ pool aims to provide valuable recreational and social benefits, fostering a vibrant community space for all residents.”

This initiative highlights Maqro Development’s commitment to not only addressing immediate community needs but also contributing to broader local development. By integrating recreational amenities into their portfolio, Maqro Development demonstrates its dedication to enhancing quality of life and fostering community well-being. This forward-thinking approach ensures that the company remains at the forefront of market trends and continues to deliver projects that are both relevant and impactful.

Residential Projects and Future Plans

While the Tbilisi project takes center stage, Maqro Development is also advancing a new venture in Batumi. This project will continue the company’s commitment to green living and innovative residential solutions, featuring extensive green spaces and amenities designed for families. “In Batumi, we’re aiming to set new standards for residential living with a focus on comfort and quality of life,” Karaer adds.

Flexible payment terms for residential projects are also part of Maqro Development’s strategy to increase accessibility. “Our approach to payments is designed to provide flexibility and value to both investors and residents” Karaer explains. The company employs a dynamic pricing strategy, starting with competitive initial rates that increase as the project progresses. This approach benefits early buyers, who can secure properties at lower prices before they rise. Additionally, Maqro Development offers flexible financing options, including interest-free installments and discounts for upfront payments, making their projects more accessible to a wide range of customers. By aligning payment structures with the evolving needs of buyers and investors, Maqro Development ensures that their high-quality projects remain attractive and attainable, fostering broad market appeal and sustained investment interest.

Maqro Development’s expansion highlights the company’s strategic vision and adaptability. By addressing community needs and leveraging market opportunities, Maqro Development continues to drive growth and deliver value.

 

 

Tags: Green BudapestGreen DiamondMAQRO constructionmaqro developmentmaqro groupMAQRO TourismOguz Kaan Karaer
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