Following successful cooperation with the Black Sea Arena in 2023, Live Nation, an American multinational entertainment company founded in 2010, will enter the Georgian market.
Georgia is the first country in the region that will host world-popular artists under the Live Nation aegis and attract entertainment industry tourists from the region and neighboring countries.
“When Live Nations enters a new market, we always try to select a qualified partner with a professional group with the best venues and equipment. We realized that the Georgian entertainment industry was ready for growth and hosting large-scale artists. Black Sea Arena proved to be a company which meets our standards. We are glad to cooperate with this team and we believe many successes are ahead,” said Guy Beser, Founder of Live Nation Israel.
Live Nation organizes approximately 45 thousand concerts and over 100 festivals annually across the world.