On November 5, an international tourism business forum was held in the Pullman Hotel Tbilisi, aimed at attracting foreign investments to Georgia and assessing the prospects of tourism development and the real estate market.
Within the framework of the business forum, about 10 investment companies and up to 40 bloggers visited Georgia to get acquainted with the local business environment, favorable investment opportunities, and the country’s tourism potential, in addition to its reforms and planned measures in different directions. The bloggers were asked to prepare stories for promotion on the Arab market.
The international tourism business forum was organized by the company Pro Vision, the founder of Aya Travel, and their business partner.
The supporters of the project included the National Tourism Administration of Georgia, the Georgian Tourism Association, the Samtskhe-Javakheti Destination Management Organization (DMO), Hotel ‘Pullman’ and the Lopota Hotel and Resort.
The forum brought together experts and practitioners from a wide range of industries of tourism, investment, and real estate. The audience included international delegations of leaders, CEOs, and top managers from all around the world.
The event hosted its participants as a platform for facilitating networking between companies and individuals over a series of meetings. Representatives of the local business sector invited to the large-scale international business forum had the opportunity to establish new business contacts and attract partners and/or investments for business development and/or new product creation through B2B meetings.
Along with other companies operating in the field, the forum also presented Aya Estate, which seeks as its goal to bring more investments to Georgia.
The event saw speeches by keynote speakers and presentations from four different sectors: Government & NGOs, Real Estate, Tourism & Hospitality, and Education. Among them were the Owner and Director of Pro Vision and Aya Travel, Mr. Bassam Jaafar, and his business partner, Dr. Fawad Qasim Wasil.
The forum was opened with a video showcasing Georgia’s tourism potential, its spectacular landscapes, and tourist attractions, which are beautiful year-round. After that, speakers from various fields addressed the audience, and discussed the current situation in the country’s hospitality industry, the importance of tourism for Georgia’s economic prosperity, and possible measures to further develop the field and attract more visitors and investors.
At the event, Pro Vision’s efforts to promote tourism and general development and prosperity in Georgia were also noted, including its constant relationship with foreign companies, its introducing Georgia and its market to them, and its organizing various promotional events to raise awareness. The Tourism International Business Forum was also a part of these efforts.
Bassam Jaafar, Founder of Pro Vision, briefed the audience, including foreign guests and bloggers, about the country’s tourism potential, and encouraged them to travel to Georgia and experience all this themselves.
Dr. Fawad Qasim Wasil, CEO of Aya Estate, talked about the innovations the company brings to the local real estate market.
The presentation of Aya Estate held as part of the event saw Rusudan Nanava, Legal Partner of Aya Estate, discussing the real estate market in Georgia, which, she noted, is a “fast-growing industry,” and Aya Estate’s current and planned activities. Among the new projects, the Floating Island is noteworthy and is expected to make Georgia an even more interesting destination for tourists.
The Floating Island project was presented by engineer Imad Jaafar, who noted that it is a significant innovation in the Georgian marine industry.
GNTA Head Deputy Tamar Koriauli also addressed the audience and emphasized the importance of supporting tourism and investments in the country’s economy. She also expressed satisfaction at Georgia’s post-pandemic economic recovery, including in terms of tourism and an increasing number of foreign visitors.
GNTA Business Development Manager Otar Margoshvili introduced the guests of the forum to Georgia’s international recognition and rankings, and emphasized its position in terms of ease of doing business (Georgia is ranked 7 among 190 economies in the Ease of Doing Business Index, according to the latest World Bank annual ratings), and presented the country’s diverse possibilities in terms of MICE Tourism – Georgia as a MICE destination.
The forum also focused on the art of investment and the importance of introducing innovations and digital technologies in this regard. As such, the company VIRTU was presented at the event, allowing customers to get rental income in a flexible way.
From the education sector, Aya Education was presented at the event, with its representatives expressing readiness to collaborate with the local educational institutions and share experiences, for more well-educated young generations to come.
Several memorandums were signed as part of the forum. Aya Education signed a memorandum with the Guram Tavartkiladze Tbilisi Teaching University (GTUNI) and Aya Estate with Gulf Realty and construction company Gumbati and the company Super Group.
It is noteworthy that the International Tourism Business Forum is planned to be given an annual character, with a focus also on the regions.
