According to the National Wine Agency of Georgia, the state budget of the Georgian wine promotion promotion program in 2024 was set at 16 million GEL, which is 2 million GEL higher than the figure of 2023.
The priority markets for Georgian wine are the USA, Great Britain, Germany, Poland, the Baltic states, China, South Korea and Japan, where the contractor companies of the National Wine Agency of Georgia will hold various events in order to promote the Georgian wine and increase its export potential.
Wine exhibitions and other events will be held throughout Georgia as well, which is important for increasing the potential of wine tourism among the local population.
By Mariam Mtivlishvili