Wasteless, in collaboration with the USAID Economic Security Program, has undertaken a noble endeavor with a strong environmental conscience, aimed at mitigating the adverse effects of electronic waste in the country of Georgia. Giorgi Guliashvili, the chairman of the Specific Waste Management Association, while talking to BM.ge, underscored the urgency of recycling electronic equipment as a critical step in averting environmental harm.
Their strategy includes the strategic placement of collection boxes for e-waste throughout Georgia, facilitating the proper storage, separation, and recycling of electronic components. They have set an ambitious goal of establishing 200 drop-off points in the coming months, with these collection boxes already available in Elite Electronics branches, and they have plans for further expansion to other retailers and shopping centers across the region.
The collective efforts of Wasteless have resulted in the accumulation of a substantial 500 tons of electrical equipment. These contributions include those from partner companies that retail electronic products, highlighting the importance of collaborative action in tackling e-waste.
What makes this initiative even more intriguing is the incentive it offers to individuals who participate. Those who deliver their electronic devices to these collection networks will receive discounts on products from the same stores. This not only promotes responsible disposal of electronic waste but also provides a tangible benefit to participants.
Furthermore, Wasteless is gearing up to launch an awareness campaign to educate the public about the dangers of indiscriminately discarding electronic devices into the environment.
By Mariam Gorkhelashvili
