The National Wine Agency of Georgia, with its marketing partner FF.K Public Relations, has launched a new campaign to promote Georgian wine in the German market. The goal of the campaign is to help sales of Georgian wine in primary export markets.
Since 2021, the National Wine Agency has partnered with FF.K Public Relations to increase Georgian wine’s presence in Germany through tastings, seminars, targeted advertising and media outreach. The campaign also includes wine tours in Georgia for industry professionals and media representatives to raise awareness and interest in Georgian wines.
Georgian wines are now featured in over 300 stores of Jacques Wein Depot, one of Germany’s most prestigious wine retail chains, in dedicated promotional sections. Moreover, a special online shelf and page for Georgian wines have been created in HAWESKO’s online store.
The campaign will intensify in the fall, a peak sales season, with continued collaboration alongside major retailers and importers such as Mack & Schühle, Interpartner and Rindchen.
