As part of an ongoing marketing drive to strengthen the presence of Georgian wine in the United States, a large-scale outdoor advertising campaign has been launched in New York City. The initiative is financially supported by Georgia’s National Wine Agency and implemented by its U.S. marketing partner, Colangelo & Partners.
Advertising banners have been placed in illuminated display boxes at 18 bus stops across Manhattan. The four-week campaign is designed to directly engage consumers during the Christmas and holiday season, traditionally one of the most active periods for wine sales, with the goal of expanding audience reach and supporting export growth.
The United States remains one of the strategic export markets for Georgian wine. Since 2013, sustained marketing efforts backed by the National Wine Agency have played a main role in increasing both brand recognition and export volumes across the U.S. market.
Beyond outdoor advertising, the broader campaign includes a wide range of promotional activities. These encompass professional tasting seminars for wine specialists and trade representatives, participation in international exhibitions and the organization of wine tours to Georgia for U.S. media, sommeliers and sales professionals.
Over the past three months, promotional activity has intensified significantly. Georgian wine has been showcased at major events such as Wines of Georgia Grand Tasting in Los Angeles, Karakterre Wine Fair, Orange Glou Fair, Amber Georgia Festival, RAW Wine NYC and the San Diego Food + Wine Festival. In addition, one of the most popular U.S. wine programs, V is for Vino, aired an in-depth feature on Georgian wine while tastings were held across major supermarket chains and retail outlets in multiple U.S. states.
The information was released by the National Wine Agency of Georgia.
