Over 50 rural locations are pinpointed on Georgia’s AgroMap, an interactive Google-based information system that contains vast data on agricultural businesses, service providers, training institutions, professional associations, and other players in the agricultural and food sectors. Along with the private companies and non-governmental organizations, the AgroMap also lists state programs and initiatives supporting agricultural entrepreneurship.
Users can search information by location or industry and get in touch with specific companies to place their business requests. They can also assess the quality of obtained information and the effectiveness of business interaction.
The AgroMap was launched in 2020 through a pilot initiative focused on Dedoplistskaro Municipality. At present, the resource lists over 50 locations across Georgia and offers information on 500 companies and organizations, arranged by 24 activity sectors.
The Georgian Farmers’ Association, the country’s largest agricultural union with up to 4,000 members, created the AgroMap with support from the European Union (EU) and the United Nations Development Program (UNDP).
“The European Union assists Georgia to introduce new technologies in agriculture and rural development. Digitalization has the potential to transform rural living by making farming jobs more attractive for younger generations and helping farmers work more precisely, efficiently and sustainably,” said Ketevan Khutsishvili, Program Manager for Rural Development, Civil Protection and Crisis Management of the Delegation of the European Union to Georgia.
“UNDP supports Smart Agriculture as part of the digital transformation agenda. The AgroMap connects rural businesses with new market opportunities, business partnerships and training. It is a great digital tool that can boost progress in Georgia’s agricultural sector,” said Anna Chernyshova, UNDP Deputy Resident Representative in Georgia.
“The AgroMap is a step forward in the digital transformation of Georgia’s agricultural sector and food industry. It helps rural entrepreneurs make business contacts online and pins Georgian villages on the world’s electronic map,” said Nino Zambakhidze, Georgian Farmers’ Association Chairperson.
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The EU and UNDP’s support for rural development in Georgia draws on the EU-funded ENPARD program. Implemented since 2013 with a total budget of EUR234.5 million, ENPARD seeks to provide economic opportunities in rural areas and reduce poverty in Georgia. More information on ENPARD is available at: https://eu4georgia.eu/enpard
