High quality and devotion to its consumers makes beer EFES a global brand. Now, the brand takes consumer care to a new level with the introduction of protective foil — EFES is the first to offer Georgian consumers beer with untouched packaging.
Following the COVID-19 pandemic, this packaging style has become ever more popular worldwide. This innovation protects CAN from dust and microbes and ensures its safety. Protective foil packaging is novel on the Georgian market and 100% recyclable.
EFES – Mediterranean slow brew. The brand has a long history in Georgia—imported by EFES Georgia, the leader on the Georgian beer and lemonade market.
https://www.youtube.com/watch?v=7M41iurBQMM