Georgian mobile operator Cellfie Mobile, which serves 1.3 million subscribers, has signed a historic partnership agreement with Vodafone Group. This collaboration marks a significant milestone in the development of the Georgian telecom market, promising improved services for customers.
Vodafone is a leading telecom operator in Europe and Africa, providing mobile and fixed services to more than 300 million people worldwide. In terms of mobile services, Vodafone is one of the largest organizations globally.
The partnership with Vodafone includes the sharing of technological knowledge, improving operational efficiency, and fostering innovation. As part of this agreement, Cellfie Mobile became the first to introduce Vodafone’s world-renowned loyalty program to the local market. The program offers customers exclusive discounts and special offers on global brands such as Wolt, FiiT, Bolt, Sixt, Surfshark, and others.
Using the loyalty program is simple: by clicking the appropriate button in the Cellfie Mobile app, users gain access to offers at food outlets, discounts in stores, and on various services, including popular apps, promotions on top brands, tickets to entertainment events, travel deals, and much more.
“We are proud that Cellfie Mobile has introduced one of the leaders in the European telecommunications market to Georgia. This cooperation with Vodafone is a significant step forward not only for our company but also for the telecommunications industry as a whole. Our partnership with Vodafone will provide our customers access to popular services and new opportunities available globally,” said Tamar Gakharia, CFO of CBS Group. She added, “Our goal is to develop digital services in Georgia that meet international standards and make the country a regional leader in innovation and technological progress.”
“Vodafone is a leading British company that connects people, empowers businesses to innovate, and promotes sustainability. I am confident that the development of a competitive and regulated telecom sector in Georgia will contribute to the overall economic growth of the country. We are delighted that Cellfie Mobile is successfully implementing the processes to become one of the leading companies in the market,” said the British Ambassador to Georgia, Gareth Ward. “For me, today’s key words are innovation and dynamism. This partnership gives Cellfie Mobile the opportunity to become even more dynamic and leverage the experience of a global company. It is a moment of celebration for Georgia and the well-being of its people,” he added.
