Through Agrogate.world, tourists can find inner peace in nature, get involved in pastoral life, and be a part of the ancient traditions and rituals preserved in the village
Georgia has a lot to offer in the tourism sector, especially in agritourism. Agritourism, as a form of recreation and development, is a world-recognized direction that is becoming increasingly popular.
To support the development of agritourism and the agricultural sector in general, which is an important part of the country’s economy, the Georgian Farmers’ Association recently established an online platform agrogate.world.
Agrogate is the first agritourism online platform in the South Caucasus to offer travelers a vacation in a traditional agricultural environment adapted to tourism. The agritourism industry, offering the cross-cooperation of these two areas, together with the best form of leisure, contributes to the creation of jobs, economic development, protection of the environment and stimulation of a competitive environment for business.
The agritourism online platform agrogate.world created by the Georgian Farmers’ Association unites the agritourism facilities of Georgia, Armenia and Azerbaijan in one space.
Given the world pandemic and related economic challenges, having a properly arranged and informative online platform which gives users detailed information regarding the agritourism facilities and services available in these three countries is both timely and important.
Through the online platform agrogate.world, tourists are able to book both accommodation and master classes at agritourism facilities. 103 agritourism facilities in all three countries are already posted on the website.
On the online platform, along with photos, are videos in two languages, making it easier for users to find information about this or that location.
“Tired people are increasingly fleeing to nature, the countryside, pastoral life – participating in agriculture, caring for animals, cultivating the land, discovering ancient traditions and rituals preserved in the countryside. Along with the best form of relaxation, agritourism also involves job creation, economic development, environmental protection and some competition in business, which doubles the prospects for rapid development in this area. As world experience shows, the benefits of agritourism in agriculture are quite large. For the development of agritourism in Georgia, it is necessary to have well-regulated infrastructure and proper farming,” explained the Farmers’ Association.
Nino Zambakhidze, Chairwoman of the Georgian Farmers’ Association, believes that the platform will significantly contribute to the development of agritourism across the three countries it serves.
Along with relaxation, agritourism also involves job creation, economic development, environmental protection and competition in business, which doubles the prospects for rapid development in this area
“As soon as the pandemic started, we saw the biggest damage being done to the hospitality sector. While it was much easier for big businesses and facilities to communicate with the government to solve their problems, we can’t say the same about the small and medium-sized enterprises,” Zambakhidze told us. “So, we decided to help them. To make their lives easier and solve the existing problems faster, we developed a concept which made it easier to communicate both with the state agencies and potential customers. Georgian Farmers’ Association created agrogate.world in partnership with MasterCard and USAID EDGE.
“Today, we have a truly unique platform, which has no analogue in the world. It’s a perfect tool and an opportunity for SMEs to communicate with their potential customers directly,” she added.
“Farmers who are members of the Association set an example for everyone that farming can be prestigious, innovative and successful,” said Levan Davitashvili, Georgia’s Minister of Agriculture. “Such activities as these from the Farmers’ Association increase the motivation in our field. Despite the pandemic, 2020 was an unprecedentedly successful and record year in agriculture, as a result of consistent government policies and a great deal of support from our supporting donor organizations. As for agritourism, it is a new opportunity in terms of rural development, which is more complex than agriculture and is a priority in our new strategy. This is an opportunity for farmers to sell their products directly on the spot, making their activities more sustainable in the long run.”
Agrogate.world makes farmers’ lives easier and solves problems faster, making it easier for them to communicate both with the state agencies and potential customers
Through Agrogate.world, tourists interested in agritourism can find inner peace in nature, get involved in pastoral life, and be a part of the ancient traditions and rituals preserved in the village. In turn, agritourism facilities across Georgia, Armenia and Azerbaijan have a brilliant chance to popularize their products and services and reach more potential customers and holidaymakers, which itself significantly contributes to the development of the economy.
Those entrepreneurs interested in becoming a member of the online platform can apply directly on the website www.agrogate.world and experience the results themselves.
By Ana Dumbadze
