Georgia is becoming a significant player in the iGaming sector. An industry that is continuing to show growth across various parts of Europe, the nation in the Caucasus region of the continent is showing positive trends.
As detailed in this report by the European Gaming & Betting Association (EGBA), the total gross gaming revenue being generated across the continent is expected to reach €123.4 billion in 2024, a 5% increase from 2023. In terms of mobile gaming, it is expected to reach €47.9 billion as more players turn to mobile and digital platforms.
Interestingly, Georgia wasn’t included in that report; still, it’s not hard to see how significant the nation’s footprint has been and how it has helped the industry thrive. According to a report by iGaming Today, the online market has been expanding rapidly. Its online gambling industry is projected to generate over $204 million in revenue for 2025, growing at a strong compound annual growth rate (CAGR) of 7.8% through 2031.
What has led to Georgia’s rapid iGaming market growth?
Additional figures from Statista have corroborated these views, projecting that the overall gambling market revenue will be around for 2025. The report also cited strong growth driven by digital factors and changes in consumer preferences and attitudes.
One factor that has helped drive a noticeable increase is the demand that the industry has received from players. User penetration is at 8.6% in 2025, and with increased global operator presence, active users are expected to reach nearly 365,000 by 2029. Players are also a younger demographic, with it suggested that the majority belong to the 18-35 years age category. They are thought to be mainly male, although casino gaming has seen a larger share of female players in recent years.
Casino players are now receiving more choices than ever. They can use comparison platforms to find the best online casino in Georgia. These sites make it easier for them to find options that can be trusted to offer positive experiences, provide bonuses that add value, and include details regarding what a casino can offer.
An increase in options has been experienced due to the implementation of favourable laws and regulations. Amendments passed in June 2024 instituted reduced tax rates for platforms serving foreign players, enhancing Georgia’s status as an international gaming operational base. At the same time, new regulatory mandates allow licensed operators to maintain dual domains: one targeting the Georgian domestic market and one for international users. This subjects them to differing tax treatments, making compliance and international scale easier for large firms.
As a result, international gaming companies are choosing Georgia as a regional headquarters, as they are now supported by clear licensing, reduced tax burdens (in effect since December 2024), and the ability to serve cross-border users from a single jurisdiction.
These favourable factors have further boosted the local economy, as new job roles have been created. Naturally, there will be new roles in software development, quality assurance, customer support, and digital marketing that are tied directly to the iGaming sector’s expansion.
Workers who are earning are paying more into the tax system, allowing the country to increase its revenues and use them to further develop the nation in key areas that can help it become more advanced and compete across other markets/industries.
Online Casino in Serbia: Comparison
To compare how well one country is doing, it makes business sense to compare it with another nation in a different region that has also been enjoying positive growth. Serbia is one notable example, with total gambling revenue projected to reach approximately $708 million in 2025, with the iGaming sector growing at a faster CAGR of 9.1% from 2024 to 2030, per Statista findings.
The Balkan country has become a regional hub for many international operators, as has Georgia. Serbia features transparent regulations, a strategic geographic location, and investment incentives that make it an attractive option for iGaming firms.
Serbia introduced its gambling law in 2011, with significant amendments in 2020 and proposals for further reforms in 2024, enhancing responsible gaming and operator obligations. Serbia offers preferential tax rates to operators subject to stringent licensing requirements, including capital deposits and ongoing fees. It also has more relaxed advertising rules compared to many EU markets.
Additionally, Serbia has invested in infrastructure, which can contribute to iGaming growth. The government’s investment of over $540 million into nationwide high-speed internet infrastructure by 2025 can contribute to positive iGaming growth, especially as rising internet and smartphone penetration and increasing disposable incomes begin to fuel online gambling demand.
With both nations providing significant benefits to the online gambling industry, it’s no surprise that they’re currently enjoying very positive outcomes and are expected to continue doing so over the next five to ten years.
Will Georgia’s national iGaming sector continue to grow?
All the factors identified in recent reports, along with the trends in consumer behaviour observed, suggest a bright future for Georgia’s iGaming market.
While changes can be expected, including regulatory changes, everything appears fairly positive at the moment. Still, regarding legislative factors, discussions and industry lobbying efforts suggest optimism that the market will continue to grow.
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