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Beluga

A Symbol of Elegance from Montenegro

by Georgia Today
October 7, 2025
in Business & Economy, Magazine
Reading Time: 2 mins read
Beluga

For years, Beluga has been synonymous with success, sophistication and life’s most memorable moments. This is not just vodka. It is an experience that transforms any occasion into a refined celebration.
Today, Beluga calls Montenegro its home. This country proudly identifies as an ecological state and captivates with its unspoiled nature and stunning landscapes. The full production process now takes place in the city of Nikšic, where modern technology meets the beauty of the natural environment.
The brand is owned by the Montenegrin alcoholic beverage company Noblewood Group. While the alcohol is distilled from organic grain in Latvia, Beluga is crafted, refined, and bottled in Montenegro the country where the brand is proudly based. In the small forest-surrounded village of Jaunkalsnava, a distillery equipped with the latest technology began Beluga’s journey. This facility is known for its environmentally friendly production methods. Here, alcohol is distilled from organic grains and then sent to Montenegro for refinement, filtration and bottling. This two-stage process results in a vodka renowned for its smoothness, clarity and exceptional taste.
Montenegro, located on the Adriatic coast, was the first country in the world to declare itself an ecological state in its constitution. With clean waters, fresh air, forested hills and untouched natural beauty, it offers the ideal environment for a premium spirit like Beluga.
Beluga stands out in many ways. First, it belongs to the super-premium category, created for those who seek a truly elevated experience. It offers unmatched gastronomic elegance, pairing perfectly with caviar. Its versatility is also evident in a wide selection of cocktails. Beluga Martini, Beluga Mule, Beluga Collins and Beluga Espresso Martini are just a few examples of what awaits within the Beluga experience.
The pricing reflects its prestige. Beluga typically retails between 120 and 250 GEL, positioning it as one of the most distinguished vodkas on the market. The bottle design is a statement in itself, featuring elegant details and a hand-attached signature emblem — a metal sturgeon that symbolizes the brand’s commitment to quality and craftsmanship.


The Beluga collection available in Georgia includes:
• Beluga Noble
• Beluga Celebration
• Beluga Transatlantic Racing
• Beluga Gold Line
• Beluga Adriatic Botanicals Rose & Lime
• Beluga Adriatic Botanicals Cucumber & Mint
As a brand statement, “Iconic Vodka from Montenegro” captures the essence of Beluga — refined, distinctive, and deeply rooted in Montenegrin craftsmanship. It captures the true character of Beluga — a drink for those who appreciate elegance and seek a unique experience in every drop.

By Team GT

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