TBC Supports the Renewal of the Lado Asatiani House Museum
With the support of TBC, the renewed exhibition of the Lado Asatiani House Museum opened on October 24, 2025, at 15:00, in the village of Bardnala, Tsageri Municipality.
The project was implemented on the initiative of the Asatiani family and the Tsageri Historical Museum. The author of the museum’s new concept is Aka Morchiladze, and the project curator is Mariam Kakabadze.
Founded in 1971, the Lado Asatiani House Museum has been one of the key cultural centers of Lechkhumi for over half a century. This is where the poet spent his childhood and youth — in an environment that deeply influenced his creative path.
The renewed exhibition aims to present the poet’s personality and work authentically and free from censorship. The new concept highlights the history of the Asatiani family, the realities of the Soviet era, and the personal tragedies that accompanied the poet’s life.
The updated museum introduces both Lado Asatiani’s creative world and the environment he lived in, reflecting elements of Western Georgian daily life, domestic warmth, and Lechkhumi culture.
The new exhibition includes photographs, documents, archival materials, books, and personal belongings illustrating different periods of the poet’s life.
The project’s goal is to transform the Lado Asatiani House Museum into not just a memorial site but a living cultural space that bridges past and present.
As a dedicated supporter of culture, TBC places special importance on the preservation of Georgia’s cultural heritage and its integration into modern cultural life. The renewal of the Lado Asatiani House Museum stands as a vivid example of this commitment — a project that connects eras, preserves historical memory, and breathes new life into the country’s cultural landscape.
With TBC Business Support, a Major Business Conference Was Held in Uzbekistan – Participants Share Their Impressions
On October 8–9, Tashkent hosted a large-scale business conference titled “Georgia–Uzbekistan: The Silk Road”, organized by the Sales Association with TBC as its main supporter.
Around 50 Georgian companies took part in the two-day event, meeting hundreds of potential partners, including representatives of medium and large businesses, and presenting their products and services. The conference served as an important platform for those aiming to position themselves in Uzbekistan’s rapidly growing market.
Uzbekistan’s multimillion market has recently opened up to international investors following a series of legislative reforms. Demand for digital products has particularly increased — an opportunity well recognized by a team of professionals with eight years of experience in Georgia, represented at the event by two companies.
“Both of our companies — ElektraPay, a payment service provider, and Coinmania, a licensed Virtual Asset Service Provider (VASP) under the National Bank of Georgia — presented two products: a crypto wallet and a crypto-to-fiat payment conversion service. Users can select their preferred virtual asset, while businesses receive funds in local currency. Although crypto services are generally complex, ours stand out for their simplicity and flexibility. Our products are tailored to both business and individual needs and technological demands. We believe we can be competitive in the Uzbek market,” said Tatuli Kochakidze.
The conference was also an inspiring and motivating experience for Veziri, a company operating in Georgia for over 30 years in telecommunications, IT, and security systems.
“We participated together with our American partner company and met with representatives of several major banks. Veziri supports businesses in implementing security systems such as video surveillance, access control, facial recognition, and fire protection. We currently provide security for several Georgian shopping centers and are now working on TBC’s new headquarters. Since Uzbekistan recently approved its national AI development strategy, we aim to promote artificial intelligence products there,” said Davit Antadze.
Another participant, Concierge Tbilisi, presented its premium services that promise access to “every door behind the scenes.”
“We create experiences and impressions. Each client receives a tailor-made adventure and discovery — from access to exclusive elite events to private escapes in the most secluded destinations. We even introduced a night concierge service. The Uzbek market is dynamic; clients prefer swift decisions and quick results. With our extensive experience and expertise, we’re entering the Asian market with confidence,” said Nino Skhirtladze.
Research and data-driven decision-making are key to business success — which is why Anova’s team also joined the Tashkent conference.
“We help businesses grow by providing the information they need for strategic decisions. Our services attract large enterprises, and we conduct comprehensive, multi-profile research. We take pride in offering valuable products backed by our expertise and experience. The Uzbek market is newly opened, with many untapped niches — and wherever business develops, the need for research and consulting emerges. That’s where our services become essential,” said Khatuna Maghlakelidze.
Success is on the way — all it takes is belief!
With TBC’s Support, Georgian Blueberry Producers Step onto the Global Stage
With the support of TBC, the Georgian Blueberry Producers Association participated in one of the world’s leading fruit and vegetable exhibitions — Fruit Attraction 2025 — held in Madrid, Spain.
The event brought together more than 2,200 companies from 150 countries, including Georgian producers. During the visit, members of the Georgian delegation and local growers met with Mario Stetta, President of the International Blueberry Organization, to discuss the key challenges and opportunities within the sector. The discussion covered topics such as improving quality standards, diversifying export markets, and introducing innovative technologies.
It was noted that Georgia holds unique potential to become a major player in the blueberry supply chain between Europe and Asia.
Blueberry exports from Georgia continue to grow year after year. According to preliminary data, during the first three quarters of this year, 6,900 tons of berries were exported abroad — an increase of 39% compared to the same period last year. Export revenues also showed significant growth: USD 46 million, up 65% year-on-year.
As the No. 1 supporter of businesses in Georgia, TBC actively contributes to the development of blueberry cultivation. Within its corporate portfolio alone, the bank has financed over 300 hectares of blueberry plantations. By supporting Georgia’s participation in international events, TBC helps raise the global visibility of Georgian products, expand export markets, and strengthen the international recognition of the country’s agricultural sector.
TBC Concept and Visa Extend Their Special Offer in Café-Restaurants
The joint offer from TBC Concept and Visa continues until the end of November across more than 35 selected cafés and restaurants.
Until November 23, every Friday, Saturday, and Sunday, TBC Concept Visa debit cardholders will instantly receive 20% cashback (up to 150 GEL in total) on payments made at partner venues.
The offer applies not only to Tbilisi but also to partner dining locations in other cities and regions of Georgia.
Tbilisi
• Iasamani, Honoré, Palmebi, Giorgobistve, Steakhouse N1, RED Yard, Weller, Craft, Madre, Giorgio, Chez Kinksy, Kobo, Radio Bombay, Weller Vake, Tsiskvili Terrace
• Silk Hospitality: Grand Café, Laan Thai, Bell & Gray, Filini Restaurant, Umami Asian Fusion, Iveria Café, Republic 24, Republic Restaurant
• Paragraph: The Talan Lobby Lounge, Ostigan Grill, Eary Rooftop Bar & Terrace, Chinari Sky Bar
Batumi
• Iveria Café, Umami at Clouds, Medea Restaurant, Botanico Café
Bakuriani
• Kokhta Bakuriani
Kutaisi
• Doli
Telavi
• Doli
The offer is valid for both existing and newly issued TBC Concept Visa debit cards, as well as their digital versions — TBC Concept Visa Platinum and Visa Signature.
Please note that the offer is available only for in-person payments made via TBC POS terminals at the partner locations.
TBC Supports Launch of Georgia’s First AI Research Club
With the support of TBC, the Georgian Artificial Intelligence Association (GAIA) has launched a Student AI Research Club, marking the start of an ambitious academic and technological initiative in Georgia.
The club’s mission is to help participants develop research skills and strengthen their technical expertise in the field of artificial intelligence.
This unique program offers undergraduate and graduate students, as well as recent alumni, the opportunity to engage in real research projects, publish scientific papers, and prepare for international conferences and leading Master’s or PhD programs.
Working closely with research supervisors, student teams will explore selected topics in depth, study related technologies, and produce scientific papers. Authors of the best works will be awarded the opportunity to participate in an international technology conference or expo.
“The goal of the Student Research Club is to nurture a new generation of research-oriented professionals and to build a culture of AI research in Georgia. Competing globally requires local research development, and nurturing young talent is key. With the support of TBC and collaboration with academia, GAIA is fully committed to this mission,”
said Gigi Giorgadze, Director of the Georgian Artificial Intelligence Association.
The club’s mentors will include leading Georgian AI researchers currently working at international universities and technology companies.
Club meetings will be held in a hybrid format. Registration is open until November 2.
For more details and membership information, visit the link provided.
Artificial intelligence research is the path to shaping the future — through knowledge, innovation, and progress.
For TBC, supporting initiatives that empower the next generation to learn, explore, and create real change in the world of technology is especially important.
TBC Mobile Banking – The App You Need for Every Journey
Whether you travel often or just occasionally, one thing remains the same – your journey should be simple, free, and enjoyable, without small daily details getting in the way.
With TBC Mobile Banking, you have full access to all banking services right from your phone, completing any operation in just a few seconds — easily and conveniently.
How can TBC Mobile Banking make your travel easier?
Exchange over 30 currencies – Exchange more than 30 currencies directly from your phone at real-time rates, anytime, anywhere.
Full control over your cards – Instantly block or unblock your TBC cards with a single tap. When traveling abroad, you may not always have access to your local mobile number, so the app lets you mark your device as trusted — allowing you to log in using Face ID or Fingerprint without entering an SMS code each time.
Instant payments and travel insurance – Travel insurance is a must when going abroad, and with TBC Mobile Banking, you can activate it directly from the app in just seconds. For fast and secure payments, add any TBC card to your digital wallet and pay conveniently — safely and without cash.
Exclusive benefits for TBC Concept clients – Become a TBC Concept client before your trip and enjoy access to airport lounges, making your flight experience even more comfortable and stress-free.
Download the TBC Mobile Banking app for a simpler travel experience and get full access to all banking services — right from your phone, anywhere in the world.
Agentic AI and Its Role in Business — TBC Business and Visa Continue the Morning Meetup Series
On October 22, at Stamba, participants of Breakfast with Deskmates gathered once again — this time, united by the theme of Artificial Intelligence.
The D Block Morning Meeting Series, supported by TBC Business and Visa, takes place every other Wednesday. Its goal is to connect professionals working in shared spaces around common topics and interests.
This session focused on one of today’s most dynamic subjects — Agentic AI and its growing impact on modern business models.
Among the attendees were both tech professionals and those new to the topic. Agentic AI refers to an artificial intelligence system capable not only of responding to commands but also of acting autonomously, making decisions, and achieving goals without direct human involvement.
Unlike traditional AI, which merely follows instructions, Agentic AI can plan, evaluate outcomes, and independently adjust its strategy. Such systems have the potential to revolutionize customer service, financial operations, logistics, and marketing.
According to the event’s moderator, entrepreneur Davit Tsitskishvili, the global adoption rate of Agentic AI currently stands at around 6%, but is expected to grow to 40% within the next five years — forming a $50 billion market. “Companies that adopt early will gain a significant competitive edge,” he noted.
“No matter what industry you work in, if you don’t start implementing AI, you’ll simply be late — and your product will become irrelevant,” said Tsitskishvili.
Irakli Mirzikashvili, founder of BRIANO, shared his practical experience:
“What never changes is customer demand — for quality and efficiency,” he emphasized.
Briano develops a platform that helps companies automate customer support through both voice and text communication, using high-quality production-grade AI agents.
“Three years ago, when AI became accessible to the retail market, we realized existing approaches wouldn’t last long. The ‘touch and click’ model dates back to the 1970s and has defined the last 50 years of technology. Now, with Agentic AI, it’s clear that all existing technologies will soon become blank pages — and we’ll interact with products like we do with friends, using natural language,” Mirzikashvili explained.
The next D Block Morning Meetup will be held on Wednesday, November 5, bringing together professionals once again — this time around another exciting topic.
TBC Supports the Presentation of “Alternative Kutaisi” Catalogue
On October 23, Reflector hosted the presentation of the project “Alternative Kutaisi” catalogue in Kutaisi. The publication and presentation of the catalogue were made possible with the support of TBC.
The project Alternative Kutaisi explores the history of the underground art scene that emerged in Kutaisi during the post-Soviet era — representing it as part of the city’s cultural heritage and introducing a cultural route of post-industrial art.
As part of the project, in 2024, an exhibition of the same name was held in Kutaisi, featuring artifacts, photographs, audio and video materials from the underground art scene of the 1990s. Before this project, these materials — posters, audio cassettes, T-shirts, and other memorabilia — were scattered among artists and fans of the scene.
Now, a printed catalogue has been released, uniting the very materials showcased at the 2024 exhibition, along with the findings of the accompanying research.
For TBC, supporting Alternative Kutaisi is especially important, as the project vividly expresses the city’s rich cultural history and identity — that unique spirit of creative restlessness that defines this remarkable city.
By collecting and publishing the artifacts and research outcomes of Kutaisi’s underground culture, the project offers new generations the chance to discover untold stories and draw inspiration from them.
