TBC Introduces the First Generative AI Chatbot in Georgia’s Banking Sector

TBC has launched the very first generative artificial intelligence chatbot in Georgia’s banking sector.

This innovative solution represents a breakthrough in customer–bank interactions, significantly enhancing communication quality, simplifying processes, and laying the groundwork for future technological development.

The project was a joint effort of TBC’s AI, digital development, and business operations teams, who worked closely together to create a tool that not only meets international standards but also reflects the unique needs of the Georgian market.

TBC’s ambition was not merely to introduce another technological novelty, but to fundamentally transform the customer experience and make everyday life simpler. Powered by generative AI, the chatbot can deeply analyze client inquiries and provide detailed answers on a wide range of financial topics. Continuously learning and evolving, the system expands its functionality over time, making it a true AI assistant for customers.

At this stage, the new generative chatbot is available on our website: https://tbcbank.ge/ka. In the near future, it will be integrated across all of TBC’s digital channels.

With this significant technological step, TBC once again reaffirms its role as a true leader in Georgia’s banking market—dynamic, bold, forward-thinking, and customer-centric.

TBC Supports AD BLACK SEA 2025: Inspiring Creativity on the Black Sea Coast

With the support of TBC, the international creative industries festival AD BLACK SEA 2025 will once again take place in Batumi. The festival will kick off on September 11 and conclude on September 13 with the official awards ceremony. TBC remains the festival’s long-standing partner.

Over three days, the festival will host talks, workshops, and panel discussions featuring leading industry professionals and inspiring speakers. Among them will be Tim Leake, founder of Let’s Lightbulb, a company dedicated to building effective creative teams. The festival offers an important opportunity for those interested in the field to explore the latest trends, deepen their expertise, and connect with top professionals in the creative industries.

The program traditionally culminates in an awards ceremony, where a distinguished international jury will recognize the winners across multiple categories. Both Georgian and international agencies from around the world participate in the competition.

TBC has been a proud partner of AD BLACK SEA since its foundation in 2015. Supporting and developing the creative industries is one of TBC’s strategic priorities. Now in its ninth year, the festival in Batumi brings together representatives from across Europe and Asia to share knowledge and experience.

For the third year in a row, TBC will also present the Young Creative nomination, awarding the most creative young talent of the year.

For more details about the festival, please follow the link Ad Black Sea 2025.

At the heart of TBC’s brand lies a commitment to growth and development. Events like AD BLACK SEA expand creative horizons, empower industry professionals to gain new knowledge and skills, and inspire them to believe that even the impossible can be achieved—when you truly believe.

From Holidays to School: Get Ready for the New Academic Year with TBC

Getting ready for school after the holidays is, for almost everyone, a mix of restlessness, anticipation of something new, and special emotions. For many years, September 1st was the day when school officially began everywhere. Back then, you would rarely hear someone say, “I’m getting ready for school.” Instead, everyone was simply preparing for September 1st.

Today, most schools no longer start on that exact date. Still, September 1st remains a day full of meaning and expectation. This year, TBC has once again prepared special offers to make these important life moments even more memorable.

From September 1 to September 5, when paying with a TBC Student Card at partner locations, you’ll instantly receive 40% cashback (up to 150 GEL).

TBC has also taken care of university students to make their preparations easier. If you’re 18 to 23 years old and have a new TBC Card, you can enjoy the same offer and get ready for university together with TBC.

Holders of the TBC Student Card and the new TBC Card will find these offers waiting exactly where they’re most useful:

• Biblus
• Santa Esperanza
• Shakro Babua
• Miniso
• Reckless (50% cashback, up to 150 GEL)
• Antaris
• Orgservice
• IZIPIZI
• Flormar

Enjoy the time between holidays and school to the fullest—and start the new academic year with everything you need, together with TBC.

For full offer details, follow the link Get 40% Cashback.

Tasteit – TBC Business Award Winner for Best Innovative Product

If you walk into a trendy restaurant in Tokyo alone, chances are they’ll seat a giant plush toy next to you so you don’t feel the awkwardness of dining solo.

Sarah Jessica Parker’s character experienced the same in an episode of And Just Like That: in the middle of New York, at an Asian restaurant, Carrie Bradshaw was paired with an oversized teddy bear. After all, don’t Georgians also say, “We feel sorry for someone eating alone”?

Of course, dining with yourself is no tragedy. Nor does a dusty plush bear at a café table bring joy. The real issue is far deeper—and the facts are stubborn:

Loneliness has become so widespread that in 2023 the World Health Organization classified it as a global public health threat. Just two years later, researchers now openly speak of a “global loneliness pandemic.” Even artificial intelligence can’t invent the perfect pickup line to solve it. So, what could truly connect two complete strangers and give them something to talk about?

“Food,” answered then–Miami Ad School student Giorgi Urushadze three years ago. His idea first took shape in his mind and soon came alive in Georgia through a TV project. A few hours’ flight from Berlin to Tbilisi and a hastily assembled nine-page presentation were enough to impress investors. They committed the first ₾100,000, and Tasteit was born.

The app has two modes:

• Food Mode: discover dishes, offers, and like-minded foodies.
• Dine Mode: plan events and culinary adventures together.

So, if you crave a burger, khinkali, or even a soy cutlet as a vegan, you can find a companion within your chosen radius and share the meal. If food is the only thing you have in common—great. If there’s more, even better.

Naturally, some skeptics ask: “Why would I want to eat a burger with a stranger if I have friends or family?” No problem—Tasteit also helps you explore new dishes with the people you already know.

Today, the app counts 42,000 users across Tbilisi, New York, and Berlin, with an 11-member team working hard to refine it.

“No one can teach you or convince you if you don’t believe in your own idea. That’s what keeps me going. When I talk about Tasteit, I literally get chills. When I moved to Berlin, I knew from the start I wanted to create a Georgian startup,” Giorgi recalls. “On dates, I always tried too hard to be the ‘nice guy.’ With Tasteit, the focus is simply on food—and most conversations revolve around it.”

Currently, restaurants don’t pay to advertise their dishes on the app; instead, they pamper users with special offers. Tasteit generates revenue through brand partnerships and event organization, with premium features set to launch soon.

The Tasteit team also applied for the TBC Business Awards last year. This year, they not only made it to the finals but won the title of “Best Innovative Product of the Year.”

“We trust TBC. We knew the competition would be fair. I couldn’t attend the awards ceremony in person, but my friends surprised me by showing the trophy on camera. The emotions were overwhelming,” says Giorgi.

He is confident that the app has the potential to become a major player on the global stage. Recently, Tasteit joined META’s acceleration program—selected among 30 startups out of 800 applicants to receive mentorship from top industry experts.

The global loneliness pandemic may not be solved by a single app, but Tasteit is proving to be one of the most delightful ways to discover new flavors—and new people.

TBC Concept Presents the Autumn Season of Theatre “Sakhelosno 42”

The independent theatre space founded by Levan Tsuladze opens its autumn stage on September 16, supported by TBC Concept. Alongside beloved and well-known performances, audiences can look forward to the premiere of “Intrigue and Love.”

Holders of the TBC Concept VISA card enjoy a 15% discount on fourth-row tickets.
To purchase tickets with the discount, please follow the link below.

The general sponsors of the theatre are TBC Concept and VISA.

September–October Playbill

September 16, 20, 24 – “Amarcord”
A love letter to a world where people exist for each other—a reminder of how easily evil can take away the most precious things: freedom and happiness, which we share with one another.

September 17, 21 & October 4 – “The Nose”
Your name? Status? Influence? And what if one morning you discovered it was all taken away by someone else? You wake up without a nose. But the most disturbing part isn’t that it’s gone—it’s that it now belongs elsewhere. At your desk. In your clothes. Carrying your name, your influence, and more respect than you. What remains of a person when their own identity is no longer theirs?

September 18 – Premiere: “Intrigue and Love”
Can love truly exist in a world where the powerful use deceit to strengthen their influence? Where love must submit to hierarchy, becoming a tool rather than a choice? Is it possible to draw a line between love and intrigue in such a setting?

September 27 – “Tootsie”
Inspired by the film of the same name, but with the main focus on the love and sacrifice for the acting profession. A story of an actor’s countless thoughts, pains, emotions, and the self-imposed mission that drives daily struggle and dedication.

October 1 – “1921–1924”
Set against the backdrop of Georgia’s lost independence and Bolshevik repressions, the play tells of a generation robbed of its future, its dreams, and its very life—locked into a tragic, inescapable state for decades.

October 5 – “The Gas Station”
As life rushes forward uncontrollably, we often forget what truly matters. This play shares the intertwined stories of six strangers who, by fate, end up at a gas station. Forced to pause for a few hours amid their hectic lives, they are given a chance to rediscover one another.

TBC Launches Special Award to Support the Next Generation at AD Black Sea 2025

From September 11 to 13, Batumi will once again host the country’s largest creative industry festival, AD Black Sea 2025, with TBC as its traditional supporter.

The festival will bring together leading professionals and inspiring voices from the industry for talks, workshops, and panel discussions. It offers an opportunity for anyone interested in the creative field to explore current trends, deepen professional knowledge, and connect with top experts.

The event will conclude with an awards ceremony recognizing the most outstanding regional campaigns and projects across various categories. As part of the closing ceremony, TBC will present the Young Creative nomination on the main stage, celebrating the year’s most innovative young talent.

For the first time this year, a specially selected local jury will evaluate shortlisted participants based on their presentations and Q&A sessions, ultimately selecting the winners. TBC, as the presenting partner of the nomination, will award the winner 10,000 GEL, a grant that can be used freely to advance their creative career.

Supporting the development of the creative industry is a key priority for TBC. AD Black Sea expands creative horizons and gives industry professionals access to new knowledge, experience, and inspiration—helping them continue their work with even greater motivation.

For more information about the festival, please visit the link.(Hyperlink: Ad Black Sea 2025

The Beginning Is Near — Believe in Yourself

Every year, new young faces appear on the music stage, taking their very first steps toward success. At the start of this journey, support and encouragement mean more than anything.

Every great adventure begins with one small step—a step that takes courage, faith, and the strength we draw from those who stand beside us. For young musicians, that very first performance is the moment when it matters most who is by your side. These are the people who become your foundation and your strength for the future.

The beginning is near. What matters is believing in your own abilities, in your dreams, and in the path ahead—while always remembering who stands beside you.

At TBC, we believe that self-belief can make the impossible possible. Along the way, we often need people who help us discover our own strength. Sometimes, all it takes is an encouraging glance or a supportive word to spark the confidence to move forward with steady steps.

When your family, your friends, your supporters—and sometimes even complete strangers—believe in you, it gives you the certainty that you can achieve anything. The beginning is always near. All that matters is believing!

Watch the video here.