- TBC and Atlassian Partnership Strengthens: Leveraging Technological Innovations to Streamline Processes
TBC is committed to continuously introducing innovative solutions that simplify and enhance its work processes. To achieve this, TBC partners with the global technology company Atlassian, utilizing platforms like Jira, Jira Service Management, and Confluence. These advanced tools not only streamline TBC’s operations but also bolster its leadership position in the region.
With the recent integration of Atlassian Intelligence’s AI-powered tools, TBC team members save valuable time on routine tasks such as creating automation rules, generating tasks, and summarizing content. Giorgi Tsitskishvili, TBC’s IT management leader, notes that this integration has significantly boosted team productivity, enabling them to focus on strategic projects.
In response to Atlassian’s invitation, TBC recently shared its experiences at the Team ’24 international technology conference in Barcelona. During the event, TBC’s team members gained insights into the latest tech innovations and shared their journey of migrating to the cloud with other industry leaders.
One of the standout moments of the conference for the TBC tech team was the unveiling of the Rovo device, an AI-driven product designed to assist teams with data analysis. This tool promises to be invaluable for efficiently managing data across multiple platforms, making data handling faster and more intuitive.
- TBC Campaign: Breathing New Life into Advertising Banners
In a move to promote environmental responsibility, TBC, in partnership with the brand *Adamiani* and artist Mishiko Sulakauri, has given a fresh purpose to advertising banners by transforming them into versatile, urban-themed bags. This initiative reflects TBC’s commitment to sustainable practices and its support for the creative community.
Street banners, often part of the urban landscape, are visually reimagined by graffiti artist Mishiko Sulakauri, also known as LAMB. Sulakauri has hand-painted each bag individually, infusing them with a unique streetwear-inspired design that captures the vibrant, chaotic energy of street aesthetics.
As the first company in Georgia to repurpose street banners into functional products, TBC previously dedicated this initiative to its rugby campaign, “Together We Will Win.” Now, banners from the recent “TBS – Your Loyal” campaign have also been upcycled, with *Alma* company acting as a partner in this project
“This project combines some of TBC’s most important values,” says Mariam Mikelashvili, TBC’s Brand Marketing Leader. “At TBC, we uphold high standards of corporate social responsibility and sustainable development. For years, we have supported emerging talent, including street art communities, through various projects. This initiative, which recycles banners to create new, functional items, reinforces our dedication to these values.”
As Georgia’s leading financial institution, TBC recognizes its responsibility to contribute positively to environmental sustainability. With plans to make banner upcycling a recurring project, TBC aims to continue creating practical, eco-friendly products from repurposed advertising materials.
- Weekly Insight from the Chief Economist: Key Trends in Macroeconomic Indicators
In September, Georgia’s economy grew by 8.3 percent, just 0.3 percentage points below TBC Capital’s forecast. Our full-year forecast for 2024 remains strong at 9.4 percent. Notably, tourism and lending continue to drive economic growth, with migration’s cost impact moderating slightly. October’s preliminary data, based on TBC transaction trends, suggests a continuation of this growth pattern.
Regarding the Georgian lari (GEL), net currency purchases by individuals and businesses reached record levels in September. While October data is pending, our estimates indicate a further substantial increase compared to the previous month. Previously, robust net foreign currency inflows had balanced this trend; however, recent interventions by the National Bank of Georgia (NBG) have also been instrumental in stabilizing the exchange rate.
As noted in our recent analyses, a shift in market sentiment could direct conversions toward further strengthening the lari, serving as an additional buffer. Looking ahead, TBC Capital’s baseline scenario, set this past summer, still holds steady, projecting GEL/USD exchange rates of approximately 2.8 by end-2024 and 2.7 by end-2025, subject to specific assumptions.
Read the full publication here. ყოველკვირეული განახლება მთავარი ეკონომისტისგან | TBC Capital)
