Cameron McNeillie: MOXY, for Modern Travelers who Love Energetic, Eclectic Brands

A subtle design, relaxed service, affordable price, extraordinary rooms: this is MOXY, the state-of-the-art, innovative boutique hotel recently opened in Tbilisi under the umbrella of Marriott International.

Before any other guest, the newly built MOXY Hotel first hosted media representatives, who got to know about the brand’s new concept, dramatically different from other brands currently represented in Tbilisi.

Media representatives were given the chance to visit the innovative, dynamic, extraordinary rooms and indulge themselves just as they would if they were guests.

There is constant movement in MOXY: interesting people and an energetic and creative team. MOXY is distinguished for its playful atmosphere; the design and style of which were experienced by the first visitors.

A competition was organized for the invited guests and the winner was awarded a magical one-night stay at the new MOXY. The winner was Maka Panqvelashvili, P.S. Program Producer of Rustavi-2 TV.

“It is a beautiful hotel. I won something for the first time in my life…it’s a very nice feeling. I wish success to the Hotel management and I’m sure I’ll be back,” she said.

“Opening a hotel of such a level is always important, clearly indicating the development of the economy, tourism and business in the country,” said Giorgi Kapanadze, Director of the Caucasian Internet Media Group.

The hotel’s 130 contemporary bedrooms, ranging from Standard to Family size, are outfitted with sound-reducing walls, 42" LCD flat screen televisions, high speed Wi-Fi, abundant USB ports, comfortable bedding and leather armchairs. Every bedroom makes a statement with a fun floor-to-ceiling art piece. The design is functional, flexible and uncluttered, with simple, thoughtful touches, including LED lit glass shelving and an open storage concept featuring a peg wall for ultimate flexibility when unpacking, in lieu of a traditional closet. Stylish bathrooms feature complimentary Muk toiletries, bright pink hair dryers, power showers and large mirrors, alongside a spacious vanity area.

“MOXY is focused on modern travelers who choose energetic brands,” said Cameron McNeillie, Multi property General Manager of Tbilisi Marriott, Courtyard Marriott and MOXY Tbilisi. “We offer comfort to travelers and this is a hugely important component. The prices are affordable and attractive for everyone, and this makes the MOXY product advantageous compared to competing brands.”

Special opening rates at the new Moxy Tbilisi start from $110.

The Moxy brand is advancing its strong presence with plans to expand into more than 40 new destinations in both fast-growing and established markets in Europe over the next three years. With more than 50 signed hotels in Moxy’s pipeline expected to open in Europe between now and year end 2020, the bold brand is sustaining sharp growth in countries such as Germany and the UK, as well as making its entry into key European destinations including France, Portugal and The Netherlands.

 “This is the first MOXY Hotel not only in Georgia and the Caucasus, but also in Eastern Europe. The entrance of such brands to the market is very important and is directly related to tourism development. It will contribute to local employment, seeing the retraining of people according to the standards used in the MOXY chain,” said Mikheil Chkuaseli, Commercial Director of GeoPlant.

The first MOXY Hotel was opened in Milan in September 2014. In Tbilisi it is located in a building owned by GMT Group, on Saarbrucken Square. Apart from the hotel, within the building are offices and popular restaurants Chela and Puri Guliani. The design is distinguished by Georgian elements, and their mix will introduce guests to local culture from the moment they arrive.

MOXY guests who are members of the award-winning Marriott Rewards loyalty program will get exclusive access to even more digital features through the Marriott Mobile app when they book direct, including mobile check-in and check-out, keyless entry and Mobile Requests to make their travel experience seamless. Marriott Rewards members will also earn points for their stay at MOXY Hotels and can redeem them for hotel stays across the Marriott Rewards portfolio of brands.

The management agreement of MOXY was signed between GMT Group LLC and Marriott International in 2015. The total investment amounted to GEL 50 million. GMT Group, in cooperation with American investors and US Government’s Agency OPIC, has implemented a number of projects in Georgia: Tbilisi Marriott Hotel, Courtyard Marriott, “A” Class Offices GMT Plaza, SANTE GMT products, and the rehabilitation/reconstruction of the former Funicular restaurant on Mtatsminda.

02 April 2018 16:57