Natakhtari Becomes Licensed Producer of Staropramen Beer

Natakhtari Brewery organized a presentation of Staropramen, a global Czech Brand, and a brewing tour for special guests.

After the informational tour, Cuneyt Arat, CEO of Natakhtari Company; Tomas Pernitsky, Ambassador of the Czech Republic; Nino Beneta, Director of Molson & Coors for Eastern Europe, Exports and Licensed Brands; and Nikoloz Khundzakishvili, Corporate Director of Natakhtari, addressed the gathered visitors.

“I’m delighted to be in Georgia,” Nino Beneta said. “This Natakhtari Brewery presentation was delightful. Staropramen was established 150 years ago and since then it has been refining its product and I am without doubt its beer produced by Natakhtari will be exactly the same as it is in the Czech Republic.”

Following the official part of the event, Czech cuisine and Staropramen Beer were tasted in a distinctly “Prague” atmosphere.

“Staropramen Beer is a global brand of Czech origin,” said Nikoloz Khundzakishvili. “It was extremely important for us to obtain license for its production. Natakhtari was recognized as a company which produces the highest quality beer. The licensing process took one year. We made investments both in infrastructure and quality control improvement and, as a result, we became one of the best producers in the world.”

“Staropramen Beer is popular among Georgian beer fans who understand the value of the brand. Natakhtari is proud to have started production of such a brand locally. In my opinion, it’s a great opportunity for beer fans to have locally produced Staropramen,” said the Business Ombudsman of Natakhtari’s success.

Natakhtari Company offers its consumers 10 beer brands, Staropramen among them. It is among the most popular brands in the Czech Republic and has been produced since 1869. Staropramen is being exported to 37 countries, including Europe and North America.

29 March 2018 19:56