Girl of Now Elie Saab’s New Fragrance at Ici Paris Stores

Elie Saab’s new fragrance 'Girl of Now', launched in 2017, is now available in Ici Paris stores. 

“It’s a reverse fairytale that begins at midnight and ends with three friends walking in the early light of dawn. It’s about a night of play, paparazzi flashes and a perfume that meets their mood – see the girl of now in her element, on her own terms and with a spontaneous and audacious energy inspiring ELIE SAAB’s latest scent”, the new Girl of Now advert on the designers official page says. 

As Khatia Shamugia, Head of Ici Paris PR and Marketing department, says in her interview with, Girl of Now is a fragrance for young, daring and successful contemporary women. 

“The new fragrance’s top notes are mandarin orange, pear and pistacchio, with a mixture of patchouli and almond milk, bringing an element of eternity to it” she says. 

Watch the video here

Elie Saab is a Lebanese fashion designer born in 1964.

By Nino Gugunishvili

10 November 2017 11:58