Georgian Jewelry-Makers Set for International Success

Some nine months ago, three Georgian girls, childhood friends Teko Urushadze, Natia Lagidze and Tamta Lazishvili came up with an ambitious plan to create a new handmade jewelry brand “Silhouette.”

As it turned out, their timing was excellent, since in recent years, young Georgian fashion designers have found themselves ever more frequently in the spotlight of the international fashion industry and media, strengthening Georgia’s chances to become a future Eastern European fashion hotspot.

Gaining unexpected exposure and fast popularity, with the new Georgian jewelry brand’s story covered in American and Ukrainian Vogue and their products featured in famous online fashion store Moda Operandi, Silhouette is clearly already something of a success, with countries like Azerbaijan, Russia, United Arab Emirates and Ukraine all on the hunt to have the brand on their own fashion markets.

As one of the founders of Silhouette, Tamta Lazishvili, (PR Specialist), states, while creating each piece of their product line, they usually envision a modern, confident, independent, and successful young girl or a woman that has an unmistakable eye for fashion.

“We imagine what the lifestyles and tastes of those girls and women are,” she says, adding that their jewelry can fit every occasion you choose, from everyday casual to an evening out.

Every piece of Silhouette jewelry is handmade using materials such as enamel, horn, silver, and brass, all of which are traditionally used in Georgian crafts. Silhouette mixes these materials and produces modern, original and unique collections, some of which can already claim to be bestsellers.

These young, talented and ambitious women, Teko Urushadze, Natia Lagidze and Tamta Lazishvili are clearly a dream team set to conquer a wider international audience.

Nino Gugunishvili

01 September 2016 18:51