“GOOOOAL!” – a New Name for Natakhtari Beer!

No one doubts that the Football World Cup is a global event. This is a universal festival. Even those not fans of this sport are engaged in the football fever. Naturally, all brands react to this global event and Natakhtari Beer is no exception. For them, it is a tradition to organize various activities for European and World Cups in soccer. This time, its objective was to make its communication campaign different from those of the other companies: “We were ready for a revolutionary and audacious step that would make our consumers smile and keep them happy,” the company stated.

“We conceived of the idea to change the brand name purposefully during the World Cup period and call it “GOOOOAL!” (Football Natakhtari). In our opinion, the 10-year history of the brand and its high recognizability allowed us to take such a bold decision. Thus, we linked Natakhtari Beer with one of the most exciting moments in football.”

Beer is an essential drink for football supporters. “We hope that our campaign will allow the friends who get together to watch the games enjoy beer and videos instead of standard ads during the commercial breaks,” explained Ana Karchava, Senior Brand Manager of Natakhtari.



21 June 2018 19:06