Analysts Calculate Potential Annual Facebook Subscription

Bloomberg has reported on a marketing study to discover the willingness of users to pay for access to social network Facebook if that access comes without advertising and with improved privacy. The decision to conduct such a study was made after the recent scandal regaridng leakage of personal data of Facebook users.

According to Bloomberg, Facebook will offer users a choice: to pay monthly for access without seeing ads, or to have free access, in which case ads will appear and personal data will be more exposed. The solution will depend on the willingness of users to pay for disabling advertising and more fine-tuning work with personal data.

Analysts calculated that the cost of such a "subscription" on Facebook may be up to $80 per year.

Facebook conducted a similar study, but aimed at exploring ways to increase its audience numbers. This latest study is focused on gauging how closely people pay attention to the processing and use of personal data.

Facebook co-founder Mark Zuckerberg has yet to comment on the study findings. Facebook has dramatically increased profits of late. Social network revenue from mobile advertising in the first quarter of 2018 increased to 91% of all advertising revenues, up from 85% in the same period last year.

By Dimitri Dolaberidze

17 May 2018 21:32