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Issue #601

24.02.12 - 01.03.12

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Mercury 2012 kicks off

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Author:  By Nino Edilashvili

The Georgian government is inviting local businesses and companies to apply to Mercury 2012, Georgia’s national business awards. This awards competition was launched last year with the goal of encouraging local businesses and to help make their success known more publicly.

The Ministry of Economy and Sustainable Development together with the Georgian National Investment Agency (GNIA) and the Georgian Chamber of Commerce, has announced that the application process will open on February 21, and will close on March 21. Expo Georgia, an exhibition center, will host the awards ceremony in May.

Speaking at a special press conference at Expo Georgia, Minister of Economy and Sustainable Development, Vera Kobalia, once again highlighted the importance of this competition. “The goal of introducing the awards is to discover new business faces and show to people that new businesses are being established in Georgia; many local companies have expressed their willingness to participate this year’s competition,” she said.

According to the minister, this competition is “unique”, as it gives ordinary people the opportunity to vote for their favorite businessman or company.

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School’s in session … drink up

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Author:  By Robert Linkous

There is more to becoming a bona fide wine expert than heavy drinking, though insatiable curiosity – call it thirst, if you must – about the daunting multitude of wines produced throughout the world is undeniably an attribute. And there are also wine regions to be toured, magazines and books in voluminous quantity to be read, courses to be taken…

Still, tasting experience is what matters most.

The world’s most prestigious and rigorous training program is The Institute of Masters of Wine in London. Those who earn an MW must research and write a 10,000 word dissertation, pass four three-hour theoretical written exams, and in three blind tastings comprehensively evaluate a dozen wines from far and wide.

The wines “can come from just about anywhere,” Lisa Perrotti-Brown, MW and authority on the wines of Australia and New Zealand for Robert Parker’s The Wine Advocate (which puts her on the short list of wine critics with the most clout), informed Georgia Today, “so long as they’re available in the global marketplace.” Most of her “palate training” was done in Tokyo, where she had access to “a great range of wines at reasonable prices.” It was “a bit like an athlete preparing for a marathon.”

In South Africa the Cape Wine Academy demands that its Cape Wine Masters fulfill similar requirements along with presenting a tasting to a demanding audience of examiners. Candidates study independently, in support groups, and with mentors.

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Estonian Air to begin service to Tbilisi

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Author:  By Ia Natsvilishvili

With the goal of making Tallinn a regional hub, Estonian Airline officials have decided to add new routes to Finland and one to Georgia. The service from Tallinn to Tbilisi will begin this spring and is scheduled for April 9, 2012.

Estonian Air will offer safe and comfortable flights four-times per week and the flights will take place on CRJ type aircraft. Ticket prices start at 185 EUR.

Management at Estonian Air hopes the new service will attract a variety of travelers and increase their share of transfer passengers on the market. Currently, Georgian passengers may only reach Estonia using a transit route though third country airports.

“The Estonian market is limited, so we felt the need to expand its market size,” said Tero Taskila, CEO at Estonian Air.

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The service quality as key advantage of Sheraton Metechi Palace Hotel

Q&A with Andreas Heidingsfelder, the General Manager of the Sheraton Metechi Palace Hotel in Tbilisi

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Author:  By Tamar Khurtsia

In January of this year, the Sheraton Metechi Palace Hotel in Tbilisi, Georgia’s first and foremost international five-star hotel, appointed Andreas Heidingsfelder as their new General Manager. Prior to his appointment, Mr. Heidingsfelder was the General Manager at the Sheraton Charles Square Hotel in Prague, Czech Republic, a position he held since July 2009.

Speaking on behalf of his new job in Tbilisi and the prospects of the hotel, Heidingsfelder described the Sheraton Metechi Palace as one of the leader in premium-class hotels on the Georgian market. He admitted that Georgia is fast developing country with a growing market, that’s why the decision to take over the post of general manager had been a very quick and easy decision for him.

Mr. Heidingsfelder joined the Starwood Hotels & Resorts Worldwide in June 2003 at the Le Royal Mйridien in Hamburg as Food and Beverage Manager. Over all, he has over 20 years of experience in the hospitality industry and has worked in various positions in Germany, U.A.E., United Kingdom, Russia and Czech Republic.

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