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Ugly Rumors

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The digital grapevine is teeming with untruths, flaky misconceptions and malicious fibs. With viral rumors transmitted at a faster pace than ever, how can organizations challenge the chatter and protect their brand? Neil Gibbons reports:

When Sgt Howard C. Wright heard the news, he was sickened. His friend – like him, a serving member of the US Marines – had told him that coffee chain Starbucks had stopped supplying the military with donations of coffee because it didn’t support the war or anyone taking part in it. His friend has contacted the company directly and had apparently heard it from the horse’s mouth.

That night, he sat in front of the television set watching news that reported more American lives being claimed in the Iraq war. Sgt Wright could feel his blood boiling, which is when he powered up his computer and composed the email.

“Dear everyone,” he wrote to ten of his friends. “Please pass this along to anyone you know. This needs to get out in the open...”

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Bollywood to shoot thriller in Georgia

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Author:  By Nino Edilashvili

Bollywood’s producers have now arrived in Georgia for the second time. They have come to establish a relationship with Georgian film production companies. They have also come to Georgia to choose an actress and look at the places where they plan to shoot the film in the fall of this year.

According to the Ministry of Economy and Sustainable Development, representatives of the Indian film production company will shoot the feature film Billa, in Georgia.

Billa II is a forthcoming Tamil gangster-thriller to be directed by Chakri Toleti. It is a prequel to the 2007 film Billa and focuses on how David, an ordinary man from the coastal regions of South Tamil Nadu, becomes Billa, a dreaded underworld don, with Ajith Kumar reprising the role of the titular character.

The film, which is to be produced by Wide Angle Creations in association with the Hinduja Group Company IN Entertainment, was officially announced in November of 2010 and is expected to be released in early 2012.

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Government highlights Imereti’s tourism potential

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Author:  By Nino Gelashvili

With the goal of keeping Georgia’s sightseeing-rich regions in both the local and international spotlight, the government continues its tourism promotional efforts. The Georgian National Tourism Agency (GNTA), which is responsible for tourism development policy, organized a trip for travel agency representatives to the west Georgian region of Imereti on July 10. Imereti is famous for its historic sites, beautiful caves and dinosaur footprints.

“The trip was very interesting for me, because I have never been there before,” said Maia Ramishvili, General Director of Vanilla Sky, a local travel agency.

Along with other participants, Ramishvili was taken to visit Promete and Sataplia caves, a health resort spa in Tskaltubo, a new hotel, and the Motsameta monastery complex near Kutaisi- the main city of Imereti and the second largest in Georgia.

“I admired the hotel in Tskaltubo, so I’ve put it in our tour to Imereti,” Ramishvili continued. “Promete and Sataplia caves were extremely interesting.”

Tskaltubo is popular for its radon-carbonate mineral springs, whose natural temperature is 33-35°C, making it useful without pre-heating. Built right on the spring, Bath-House #6 is the largest and most modern. It features three pools and individual bath-rooms.

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