New social campaign: drive sober, not drunk
Author: By Nino Edilashvili
Aiming to raise awareness among the public, local TV stations are running a video clip with the campaign’s puppet characters (Nik and Nutsa) saying that driving carefully will help you avoid having an accidents. The clip is a part of the project “Don’t Drink and Drive,” which is supported by the First Lady’s Healthy Life Style Initiative named “Don’t Worry, Be Healthy!”
More than 93% all of road accidents that occur in Georgia and worldwide are caused by human error and can frequently end in death. According to Eka Laliashvili, the head of the supervisory board of the local NGO, Georgian Alliance for Safe Roads, the situation is “very disturbing” in Georgia.
“In Europe, the statistics show 7-8 deaths per 100,000 citizens, here the figure is 17-18, which is much higher,” Laliashvili said. She explained that among the many reasons that lead to road accidents, driving drunk and driving at high rates of speed are the most frequent causes.
To help address this troubling issue, Georgian Alliance for Safe Roads along with Natakhtari brewery, Toyota Caucasus LLC, GPI Holding and the US Embassy in Georgia, have officially launched a social and educational campaign entitled “Don’t Drink and Drive.”